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SINCETHEWORLDFINANCIALRECESSIONthe speed of change has increased dramatically, forcing companies to change how they do business, such as reducing costs, increasing span of control, and changing structure to become more competitive.Asa result, executives have to be prepared for unknown possibilities. Being prepared is the main key to staying successful. While there are many things to consider when managing


one's career, LinkedIn is a good tool to pave the way for career opportunities. While it is often overlooked as a career tool, LinkedIn can offer significant benefits in career development. Companies are using the networking site to search and seek out talent. The key is to develop your profile in a way to catch their attention and generate interest in you as a potential candidate. With input from professional career advisers, here are 10 points that will help your career through LinkedIn...


Career advisers like to see what you have contributed in terms of accomplished results. Describe your strategy that helped your company succeed, but do remember that some company information is private and should not be posted on LinkedIn.


goals. Organisations are seeking team-oriented professionals. To stand out fromthe competition, summarise your profile using such terms as “teamwork”, “organisational culture” and “team development” to show a spirit of co-operation. Being a team player without generating negative conflict is a huge plus.


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POST RECOMMENDATIONS. LinkedIn recommendations are like open references. Career advisers read them to identify as much as they


can about a potential candidate. You need to invite the right people to recommend you on LinkedIn.


BE A TEAMPLAYER. Career advisers look for the right candidate toworkwith others, support the team and help achieve overall


GOBEYOND TITLES. Name and a title are not enough to catch a company's attention. The key is to highlight your accomplishments.


Your boss's recommendation is powerful because it has credibility. Also include recommendations from colleagues. Career advisers pay close attention to recommendations.


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to carefully evaluate all your education and training. Listing key education and training courses can make the difference in the initial selection process. List specific courses you have taken.


network in the business environment.


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your career?


BE AN INDUSTRY VOLUNTEER. If you are or have been a volunteer, name the organisa- tionandoutline your responsibilities.Volunteeringshows leadership and the ability to adapt to different environments.


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REVIEWAND BE NEUTRAL. Review your profile multiple times. Ask yourself if your profile would intrigue employment agencies.


Have a mentor or career adviser also review your profile. E


BROADEN YOUR NETWORK. Is your networking strategy too narrow?Head hunters are impressed if a candidate shows they cannetwork with


professionals in any industry.


SHOWWHAT YOU HAVE ACHIEVED. Highlight your career success. Does your profile show how you advanced and gained more responsibility in


GET CONNECTED. Having a highnumber of connections is a strong point. Individuals with many connections show an ability to


LIST DETAILS OF YOUR EDUCATION. List your educational achievements such as certifications, technology experience and project experience. Take time


HAVE YOUR BOSS WRITE A RECOMMENDATION.


Be sure to include recommendations fromsupervisers.


AUGUST/OCTOBER 2013 | WWW.EXECUTIVEPA.ASIA


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©Image courtesy LinkedIn


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