92 Up for the cup: ambush marketing in Brazil


With the FIFA World Cup in Brazil approaching fast, the balance between the rights of sponsors and the free market is delicate, says Robert Daniel-Shores.


94 Getting prepared: the Unitary Patent


The world is looking forward to a new unitary European patent and unified patent court system in Europe, as Bernd Christian Janssen explains.


96 Proving dilution: the situation in Turkey 96


It can be difficult to demonstrate the strength of a well-known mark in Turkey, says Özlem Fütman, and companies need the right evidence to show a threat of dilution.


98 Options open: third party proceedings under the AIA


With the implementation of the Leahy-Smith America Invents Act came several postgrant proceedings that can be filed by a third party. Eugene Perez analyses the options.


102 Winning hearts and minds of brand owners


Brand owners should not miss out on the great opportunities presented by the new gTLD programme, says Stuart Fuller.


104 10 tips for protecting your plant varieties in Turkey 104


While plant varieties are afforded strong protection in Turkey, it is important to tick all the right boxes. Ersin Dereligil and Yesim Metin give 10 key tips for rights holders.


106 Getting up to speed: changes to the Taiwan Patent Act


This year’s revision of the Taiwan Patent Act brings the country’s law closer to international norms. That’s good news for applicants, say Jessica Chen and Peggy Wu.


108 A remarkable success story: the registered community design


In little more than a decade, the registered community design has become an essential part of many companies’ IP strategies, as Udo Pfleghar explains.


112 Counterfeiting: it’s time to step up the fight 120


It is important for all brands to have a robust anti-counterfeiting strategy as threats continue to grow. Pauline Verheijen considers the best approaches to the problem.


116 War over a yoghurt pot: a 3D trademark dispute


Arguments about distinctiveness, functionality and technical features were important parts of a battle over packaging, as Joanna Pilka reports.


120 Light at the end of the tunnel: trademark reform in China


The latest draft of China’s proposed trademark law promises significant changes. Fabio Giacopello and Bian Jun investigate.


122 The Saudi case: working with the GCC’s unified trademark law


Now Saudi Arabia has joined the World Trade Organization, regional action against counterfeiting has grown some teeth, as Khalil Aljehani reports.


126 Trademark hijacking in Mexico 122 www.worldipreview.com


Unscrupulous characters are registering famous brands as trademarks in Mexico, and there’s little the law can do about it, says Rafael Giménez.


World Intellectual Property Review September/October 2013 7


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