TRADEMARKS IN CHINA


A BRIGHTER FUTURE: HAS CHINA TURNED THE CORNER ON IP?


With a new trademark law on the horizon and an increasingly robust record of tackling IP infringement, WIPR asks whether China has solved its IP problems.


In the West, there was once a widespread fear of protecting IP in China. T e Chinese approach to innovation frustrated rights owners: its culture, Westerners said, showed an inherent lack of respect for supporting creation. Companies would toil to make the next ‘best thing’, only for it to be slavishly copied and sold cheaply to the burgeoning Chinese market.


26 World Intellectual Property Review September/October 2013


www.worldipreview.com


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