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COMMUNITY DESIGNS


ambitious project. If, however, it is successful, it should make searching for earlier rights considerably easier and more reliable.


Overall, there is no reason why the RCD should not continue to be the success story it has been to date. It will be up to the owners of design rights to work closely with their legal advisers in order to make the best possible use of this low-cost but efficient tool for defending the IP rights and the financial value of their companies.


Te impending rise of 3D printers in particular may well bring new and important possibilities of mass infringement of design rights. It is the very purpose of such printers to exactly reproduce the shape of existing objects by scanning the original and then reproducing it layer for layer until as exact a copy as possible has been achieved. It is in the interests of the owners of design rights to protect their designs against such potential infringement. Tis can be easily done by registering the designs for a period of up to 25 years in order to safeguard them against precisely this kind of piracy.


Since the costs involved in obtaining this protection are relatively low, this is a reasonably easy step to take, especially in addition to other forms of protection such as trademark


registrations for product names and distinctive device elements such as logos.


Te RCD should therefore be a part of the IP portfolio of a company in order to obtain comprehensive protection of IP rights without putting unreasonable strains on the available budget.


In view of the above, it is now up to the owners of design rights and their legal advisers to develop the correct strategies for developing, protecting and enforcing design rights. During the development stage, it is important to ensure that no third party rights are infringed by the finished design and that the designs are not made public too early, as this could have detrimental effects on protection. At the time of protecting the rights it is important to find the appropriate balance between different types of rights and obtaining the necessary protection without incurring unnecessary costs.


And at the enforcement stage, issues such as border seizure, jurisdiction, suitable actions and earlier rights need to be addressed. 


Udo Pfleghar is a partner at Best Rechtsanwälte. He can be contacted at: udo.pfleghar@best-ip.eu


Udo Pfleghar trained in Melbourne and Regensburg. He worked at the Office for Harmonization in the Internal Market (OHIM) and in-house at Boehringer Ingelheim as head of the trademarks and domains group. He has been a partner at Best Rechtsanwälte since 2009 where he advises clients on design, trademark, domain and data protection issues. He is also a lecturer in law at the Frankfurt University of Applied Sciences and a panellist for .eu ADR proceedings.


www.worldipreview.com


World Intellectual Property Review September/October 2013 111


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