Feature Packaging equipment Lifespan impacts on packaging


The lifespan of a product should have a direct impact on the manufacturing process and materials used to create its packaging and labelling, says branding, badging and labelling specialist Diametric


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he company, which produces product badging, branding and labelling for products worldwide, has highlighted the importance of considering a product’s lifespan when it comes to packaging with its latest project for Beam.


Diametric was tasked with produc- ing the product badging for one of Beam’s luxury whiskey products. As the product is often kept by consumers for many years, sometimes standing pride of place on a shelf for decades, the product branding on the packaging had to stand the test of time. In addition, as a luxury product, the badge needed to reflect the quality and tradition of the product inside the bottle. Using designs provided by Beam’s packaging supplier, Presentation Products, Diametric cre- ated a badge for the ornamental pack- aging, using brass as the base material.


Standard Knapp http://standard- knapp.com Enter 311


Copper plating was used to give a unique colour that reflected the tradition and aging process of the whiskey. Black infill paint was used within the etched text and raised detail on the logo, creating a 3D effect that emanated quality.


Graham Steele, sales and marketing director at Diametric says: “The copper plating not only created the distinct colour but it also had a key role to play in the durability aspect of the brief. The copper layer provided a protective bar- rier against any spillage of the product. Similarly, we used a paint infill which was alcohol resistant to ensure the badge lasted as long as the product.” Although the badge matched the expense and quality of the product, the way in which it was produced by Diametric is said to have made pro-


duction cost effective, giving Beam value for money.


Diametric manufactured 1,350 of the branded nameplates in less than 20 working days, inspecting them care- fully through rigorous quality assess- ment checks before delivering them to the client well in time to export for the product launch in India. The badges now stand proudly on Beam’s whiskey bottles, acting as the quality mark of approval on the ulti- mate luxury product.


Steele concludes: “The envi- ronment a product or its packag- ing is in, along with the lifespan, is vital to consider when it comes to packaging and labelling. As we demonstrated through this latest pro- ject for Beam, products with long lifes- pans need branding solutions that will stand the test of time. This can be achieved through careful selection of materials and even the manufacturing process itself.” Diametric www.diametric.gb.com T: skjdflksjdflksjdfklsjdfkl


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Foam fits the packaging bill S


High-speed machine seals flaps in place S


tandard-Knapp, a specialist in the manufacture of innovative packaging machinery, has announced the availability of its Model 199 continuous-motion case sealer, suitable for high-speed sealing of primed flap and re-shipper cases (RSC).


The high efficiency Model 199’s inline design allows for high-speed, consistent sealing of all incoming cases, whether close-coupled a case packer discharge or installed as a stand- alone machine. The continuous-motion case sealer offers speeds of up to 50 cases per minute, and features quick complete changeover in less than two minutes. Using a one-hose, four-gun, hot melt glue system, the Model 199 sealer glues and folds the top flaps into place. An on demand servo-controlled flap tucker ensures precise timing and a consistent glue pattern. A pneumatically controlled flap tucker is also available for slower speeds. The Model 199’s one hose and four low-cavity glue guns ensure reliable gluing and virtually no-drip operation.


The Model 199 was designed with fewer moving parts to reduce downtime. The design


features a rust-proof stainless steel frame. A durable, well-tested compression section uses a standard friction belt to handle lightweight cases and eliminates the need for side belts. The Model 199 is designed for ease of operations and maintenance. One operator can com- plete changeover in less than two minutes, with no tools or change parts needed. To eliminate guesswork, each changeover point is numbered, and corresponding settings are documented on a chart provided with the machine.


Factory Equipment MAY 2013


pecialising in the design and manufacture of protective packaging solutions, MSA offers a wide range of foams and containers to suit individual packaging and protection requirements. Protection is vital when transporting products or components, ensuring items reach the destination in perfect condition. The dedicated design team provides a complete service using 3D solid modelling CAD systems. The MSA Foam team will advise on the material selection, from a comprehensive range, and the best and most efficient processing technique to achieve the ideal product at a cost effective price.


MSA supplies all types of markets including the military with defence packaging, the automotive and aerospace sectors, and industrial customers requiring bespoke foams for instrumentation and electronics. Branding can be replicated and re-enforced through the use of corporate colours and logos in the foam. Tool control cases with bespoke foam inserts ensure that missing


items are easily identified, eliminating the risk of Foreign Object Damage (F.O.D.) particularly in the aerospace sector. Durable custom foam inserts ensure tools are well organised, kept in their place and are fully protected in transit.


Along with many years of industry experience, MSA is certified to meet ISO 9001:2008 Quality Management systems ensuring the work is of the highest standard with continuous improve- ment policies.


MSA Foams T: 01202 583220 www.msa.co.uk Enter 312


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