USA: East Coast Trio
“Our brochure encourages
restaurants and 15 nightspots, Caesars, with 135 table games and Bally’s, with a western themed casino Wild, Wild West. Luxury spas are on offer at several resorts, including Atlantic Club Casino Hotel, Harrah’s, Borgata, and the new Revel. There are plenty of options for shopping
for both designer goods and cut-price bargains. The Pier Shops at Caesars features names such as Burberry and Louis Vuitton, while Tangier Outlets The Walk, with over 100 factory outlet stores with names such as Converse, Tommy Hilfi ger and Perry Ellis, recently completed an expansion that made it one of the largest outlets in the country. Family-oriented attractions include The Ocean Life Center, with its sharks and rays; dolphin-watching cruises; a Ripley’s Believe it or Not; and amusement rides on the Steel Pier off the boadwalk.
Trolley car tours are a good way of seeing the main attractions.
And for fans of quirky ‘Americana’, looming large in nearby Margate is the oversized Lucy the Elephant, six storeys high and listed on the National Park Registry of Historical Landmarks. Lucy’s unique architecture provides a spectacular 360- view of the surrounding shore area.
For those looking to stay away from the city’s towering hotels, suggest Seaview, a family-orientated resort with two champion- ship golf courses. Nearby historic Smithfi eld offers a glimpse of a past age, with its 60 speciality shops, train rides and paddle boats.
customers to stay in Atlantic City during the week – the city is much more affordable than at weekends and represents great value”
MARK MEREDITH, PRODUCT DEVELOPMENT MANAGER, VIRGIN HOLIDAYS
gambling destination a bit closer to home Atlantic City is the perfect option,” he added.
WHAT’S NEW Attractions: The Atlantic City Airshow
starts on June 26 and promises more stunts and aeronautics than ever before. Visitors will enjoy week-long ‘sand, sea and air’ activities and many free events staged along the Boardwalk. Margaritaville Atlantic City at Resorts
Virgin Holidays has recently set up an Atlantic City programme and, says Product Development Manager Mark Meredith, the city is a viable value alternative to Las Vegas. “Our AC programme is very much in its infancy. This is the fi rst year that we will have customers coming out here and we are testing the waters, so to speak. “The fl ight time (to AC) is much shorter than to Las Vegas, and it’s that bit less expensive, so for UK customers looking for a decent- value
Casino Hotel is scheduled to open this month (24). It will feature a Margaritaville restaurant, LandShark Bar and Grill, a casino and a coffee shop. ProBar at Resorts Casino is Atlantic City’s
fi rst casino and gay nightclub. Operators: Purely America has added Atlantic City and the Countryside of Philadelphia to its North America programme for 2013.
Travel 2 is featuring Atlantic City for the fi rst time in its 2014 US Brochure
Clockwise from top: Atlantic City’s famous boardwalk; Caesars hotel and casino; Atlantic City’s Pier is one of the oldest on the east coast
www.sellinglonghaul.
May 2013 39
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