JAPAN
After the devasating earthquake and tsunami of March 2011, the message from tourism authorities is that Japan is back and visitor numbers are rising rapidly, says Andy Hoskins
T
he typical image of Japan is one of towering skyscrapers, frenetic cities, electronic
gadgetry, neon lights, sushi restaurants and an insatiable desire for all things pop culture. But beyond this popular perception there is a multifaceted Japan, offering visitors the chance to explore ancient temples, bask in the sun on the tropical Okinawa islands, explore spectacular mountain landscapes, relax at onsen baths, visit a host of UNESCO World Heritage Sites and partake in a range of soft adventure activities and wintersports. And true to its futuristic image, it is
a country that rarely stands still. After the terrible earthquake and tsunami that struck the Tohoku region in March 2011, Japan has picked itself up and pushed on. A signifi cant drop-off in visitor numbers followed
the earthquake, but international arrivals are now back on track, heading towards the record levels posted in 2010 and a target of 10 million this year. UK visitors to Japan totalled 174,000 in 2012, down fi ve per cent on 2010, while most recently fi gures for March 2013 show a 5.4 per cent growth in UK visitors. Safety needn’t be a concern for
visitors, but the language barrier and perceived high prices put too many visitors off this fascinating county. “The expensive tag dates back 30
years when Japan was in its economic boom period,” says James Mundy of InsideJapan. “But the pound has gained considerable ground on the yen and prices are around 15% cheaper than they were a year ago.” Elisa Ferroni of Via Japan Holidays
adds: “Japan actually offers a wide range of options for even the most
budget-conscious traveller, especially if you can avoid peak seasons.” Clients should be
made aware that English signage is widespread – particularly on transport networks – and that the cost of eating, drinking and sightseeing is often on a par with the UK. What’s more, Japan is one of the safest countries in Asia and served by no fewer than four airlines operating direct fl ights from London. Cherry blossom season (late March
and April) is one of the most popular times of year to visit, but Japan is really a year-round destination, explains Mundy: “Everyone knows about Japan’s stunning cherry blossom season, but not so many know about the exciting festivals in summer, the fi ery red and gold leaves
ARE YOU READY FOR JAPAN?
CALL JTB UK, THE JAPAN SPECIALIST 020 8237 1605 JTB UK Ltd. I
info@japanspecialist.co.uk I
www.japanspecialist.co.uk
From a Japan Rail Pass to an escorted tour of Japan, from the Studio Ghibli Museum to a traditional parade in Kyoto, JTB UK offers specialist travel to Japan.
© WINDOWS TO JAPAN
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