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Ecological Lawn & Tree Care Grows Business with


‘Earth Friendly’ Approach Owner John DeFilippi chooses propane and battery-powered equipment to set his landscaping business apart.


Lynn Marcinkowski Woolf Managing Editor


ohn DeFilippi started his Boulder, Colo.-based landscap- ing business in 2010 with no prior experience in the landscaping indus- try. He based his business model on the use of quieter, cleaner and non- toxic practices and his Ecological Lawn & Tree Care now has revenues


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of more than $400,000. “I felt there was a niche in the industry that was not being met in my market — sustainable earth- friendly lawn and tree care. There was nobody, and still is nobody, in my market area that delivers the whole service in a sustainable and earth- friendly way. We look at everything from vehicle emissions to fertilizers to the amount of water used in irriga-


tion,” DeFilippi says.


There was no “off-the-shelf” solu- tion for all of his equipment needs. So, he researched options and developed relationships with manufacturers and a local dealer to build his equipment inventory and deliver on his ecologi- cal promise.


Meeting Market Interest DeFilippi leveraged his entrepre- neurial experience to start his compa-


John DeFilippi, shown here with his children Tess (left) and Ryan (rt.), began Ecological Lawn & Tree Care in 2010 and has seen steady growth since then.


Meet Landscape Contractor John DeFilippi


Occupation: Owner of Ecological Lawn & Tree Care, Boulder, Colo., www.ecologicallawncare.com


Company focus: Landscaping services that are based on the earth-friendly approach of quieter, cleaner and non-toxic practices and equipment.


Equipment: Scag, Wright Stander and Toro mowers that have been converted to propane; Worx elec- tric mowers; and CORE Outdoor Power trim- mers and blowers. Some Stihl gas-powered equipment as backup.


Video: View a video interview with John DeFilippi at www.rurallifestyledealer.com.


62 RURAL LIFESTYLE DEALER  SPRING 2013


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