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to the guy who gets off work at 5, the weekend warrior, the impulse buyer, when we’re not open.”


Reliability is crucial and comes in many forms, from inventory avail- ability to product performance. Farm Implement is a third-generation fam- ily company and Gilliland has been in this business all his life. They chose the Rhino brand because the product is good and the manufacturer stands behind its products.


J Gross Equipment has been selling post hole diggers since starting business in 1989. J Gross employees, from left to right: Jeff Ross, Bryce Smid, Greg Kopecky, Mark Schaeffer and Shane Hardie.


lose the mood or go elsewhere to get it. Keeping them in stock results in sales,” Gilliland says.


Even those who plan ahead can’t


wait a few extra days for a digger if an emergency occurs. Storms and wild- life may knock down fences or things can go awry in the middle of a project. “Some farmers build fences with Amish crews,” Farrens explains. “If something breaks or goes wrong, they


can’t afford downtime, the same as in construction. If they have to wait, they shut down.”


Therefore, it’s imperative to have inventory in stock, or minimally, the ability to acquire products quickly. Being able to supply post hole dig- gers when customers want them is critical. As Farrens explains, ag deal- erships are already at a disadvantage because of store hours. “We lose sales


Henderson, based in Columbia, Mo., since 1937, already did business with Danuser, so choosing its diggers was an easy decision. “It’s a partner- ship based on reputation,” Farrens states. “The customer isn’t buying just an auger; he’s buying Danuser… and he’s buying Henderson.” Letting customers know about service is vital because it’s an advan- tage a dealer can offer. “You can’t call [competing box stores] for help if something goes wrong. They’re sell- ing cheaper, which hurts our sales because people gamble on cheaper if they don’t use them a lot. But cheap brands can’t be repaired like ours can,” Farrens says.


Henderson’s prices aren’t much higher than large retailers, according


 TAYLOR PITTSBURGH POST HOLE DIGGER • 3-pt. Cat. 1 hitch • Quik-Tach threaded auger, slip clutch driven gearbox and “butterfly fight- ing” 6, 9 and 12 in. augers


• Replaceable cast steel split tip auger point and heat treated cutting edges • Square tube formed frame


Indicate No.203 on inquiry card or visit RuralLifestyleDealer.com/RS


 WORKSAVER SKID STEER MOUNTED HYDRAULIC POST DRIVER • For installing and replacing fence lines and setting wood or steel posts for livestock pens


• Driving action eliminates air pockets in soil for air tight set


• SplitCap allows end user to easily replace rod seal in field


Indicate No.204 on inquiry card or visit RuralLifestyleDealer.com/RS


 BUSH HOG PHD2400 3-PT. POST HOLE DIGGER • Three models offered fit Cat. 1 and 2 tractors and come available with variety of auger selections


• Standard and heavy duty sizes from 6-24 in.


• Main boom and formed A-frame yoke constructed of heavy walled pipe


• Shear-pin protected gearbox equipped with tapered roller bearings and double lipped, spring loaded seals to keep out contaminants


Indicate No.205 on inquiry card or visit RuralLifestyleDealer.com/RS


54 RURAL LIFESTYLE DEALER  SPRING 2013


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