This page contains a Flash digital edition of a book.
Market Opportunities: Take Stock of Opportunities


in the Nursery Market Highlight reliability, simplicity and durability when selling equipment to nursery owners.


Lynn Marcinkowski Woolf Managing Editor


andwiched between the rural lifestyle market and the land- scaping market is the nursery market. Nursery growers produce the shrubs, plants and trees rural lifesty- lers need to beautify their properties and landscapers need to complete resi- dential and commercial projects. When the housing market was in a downturn, this adjacent market suf- fered. However, dealers serving the nursery segment say they see signs of recovery. It’s time for dealers to take another look at adding to or expanding on outreach to nursery owners.


S


Market Outlook “Nursery owners were hard hit with the recession, just like everybody else. They were really struggling to keep costs under control,” says Don Richards, owner of Applied Horticulture Consulting, Lake Oswego, Ore. “There has been shrinkage, just like in every other market. There has been consolidation by choice or financial distress,” Richards says.


Chris Curry, wholegoods manager


for OVS, a nursery and vineyard equip- ment and supply company with three locations in Oregon, says his market was hit hard by the recession. “Before 2008, the nursery market in our area was one of the largest in the U.S. It’s not that way anymore. The northwest was the last into the reces- sion and seems to be the last one com- ing out,” Curry says. He says the mar- ket has been improving over the last six months.


“They used to want the newest and greatest equipment, but we haven’t seen that in the last few years,” says Curry. “Now, nurseries are start-


A variety of equipment including compact tractors, skid steers and utility vehicles help nursery operators transport and load stock.


10 RURAL LIFESTYLE DEALER  SPRING 2013


ing to replace some older equipment. Hopefully, that’s a sign that things are changing for them.”


Rick Pantano, owner of Pantano Power Equipment, Manalapan Township, N.J., says his nursery mar- ket was also affected by the recession, but he also sees improvement. “There has been a big reduction in construction of new homes, but people are reinvesting in existing homes by adding landscaping,” Pantano says.


Varied Equipment Needs Richards says a lot of work done at nurseries, especially container nurser- ies, is done by hand. “But nurseries are like any other farming business. They need medium-sized tractors all the way up to the really big equipment,” he says.


Curry says nursery owners are looking for durability and simplicity in equipment. He sells Kubota compact wheel loaders and compact tractors for


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80