Personality Profi le of Kawasaki
Discover More than Power and Performance inside Kawasaki’s Engine Division
There are a few things you probably already know about Kawasaki. For example, you know Kawasaki is committed to delivering all the performance you expect. That means accurate, certifi ed 4-cycle engine horsepower and optimum 2-cycle torque and effi ciency. From handheld products to powering high-capacity mowers, when you’ve got a Kawasaki engine on your equipment, you’re doing the job right.
While our product performance speaks for itself, we’d like to give you a peek behind the scenes and tell you how we’re not only working hard to develop high-quality engines, but we’re also hard at work delivering great customer service to you, our dealer partners. The engine division is headquartered in Grand Rapids, Mich., where we take care of billing, technical support and war- ranty services in addition to sales management, marketing, appli- cation engineering, and senior management.
We’re also serving our customers and dealers from Maryville, Mo., where most of our engines are manufactured. This year, we’re transitioning the FD liquid cooled models from Japan to Maryville, meaning more of our product line is made right here in our “backyard.” The plant operates on a “just-in-time” supply method, which eliminates expensive warehousing and over-order- ing of parts. Production methods combine the best of Japanese and American techniques, resulting in the unique Kawasaki Production System, of which we’re quite proud. For instance, cer- tain parts and pieces are made on special presses located right on the assembly line. This means no shortages or excess inven- tory on these items for more effi ciency and less cost. We’re hard at work in the Maryville facility, where we’re produc- ing three new DFI engine models we’re launching this year. • 25 HP FX751V-DFI • 25.5 HP FX801V-DFI • 28.5 HP FX850V-DFI All three are SAE certifi ed horsepower engines, meaning they
have been tested in accordance with SAE J1995 and rated to SAE J2723. The Kawasaki “Critical Power” engines are the only engines with SAE certifi cation in the lawn care industry. The rating system ensures the customer that they are getting at least 98% of the rated horsepower. And, more satisfi ed customers means more business for our dealers.
At Kawasaki, we’re not only your trusted source for perfor- mance and power, but your dependable partner with the facilities and service you need to provide a high-quality inventory for your customers.
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RURAL LIFESTYLE DEALER SPRING 2013 31
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