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Personality Profi le of North American Salt Company


Helping You Capitalize on Consumer Trends Did you know…


Did you know…


85% of U.S. homes have hard water? Hard water contains more dissolved minerals (typically calcium and magnesium) than regular water. These minerals clog pipes and form scale deposits on water heat- ing elements, causing poor effi ciency and premature failure of home appliances such as water heaters and dishwashers. Did you know…


Water conditioning shoppers are valu- able customers? More than 40% of these consumers purchase their water con- ditioning products at home centers and hardware stores, and they are higher-impulse shoppers com- pared with consumers who do not purchase water condition- ing products. Did you know…


Demand for all-natural products has experienced nearly double-digit growth? According to the Organic Trade Association’s 2011 Organic Industry Survey, sales of all- natural nonfood products are expected to reach $1.97 billion.


SureSoft® helps you capitalize on these trends? SureSoft offers a complete line of water softening prod- ucts that are 100% natural, now with a brand new look to catch eyes and turn profi ts. SureSoft’s new packaging more clearly communicates features and benefi ts and combines a fresh graphic design with soft, contempo- rary colors. A QR code links tech-savvy customers to a consumer-friendly mobile website to help them select the best product for their needs.


Recognized and trusted by con- sumers, the SureSoft line of water conditioning products is made by North American Salt Company, one of the world’s leading producers of salt and other minerals for water con- ditioning, snow and ice removal, agriculture, ani- mal nutrition, swimming pool sanitation, and other food and industrial uses. For more information about becoming a dealer, call 800-704-7258 or visit www.suresoftwater.com.


Visit RuralLifestyleDealer.com/RS and indicate No. 125 RURAL LIFESTYLE DEALER  SPRING 2013 35


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