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Personality Profi le of Business Name


Briggs & Stratton


As president of the Briggs & Stratton Power Products Group, I deal with a lot of different opportunities and challenges in the lawn and garden industry. It’s the world I live in and I enjoy it. But what I especially enjoy is the world our custom- ers live in — the lawns, the landscaping and the backyards of America.


Our customers, after all, care about making their homes a better place, a more beautiful place for their families. That’s where we at the Power Products Group and you, the dealer, can help them, by offering brands, products and services that fulfi ll their backyard dreams. When we help our customers succeed, we all succeed.


To get there, we are renewing our commitment to you, the independent servicing dealer. Whether you sell Simplicity® Snapper®


, Ferris® or Snapper Pro® , (or a combination of those


brands), we’ve introduced a wide variety of products, programs and promotions to help you attract new customers and grow your business in 2013 and beyond.


Specifi cally, we’re committed to introducing products that offer innovation and value for each of our brands, products that cus- tomers want and expect to purchase at your dealership. Plus, we’re investing in our brands with additional advertising support, enhanced web presence, and powerful new literature and point- of-sale materials that tell a great story and also focus on the value-added benefi ts the dealer provides with every sale.


There is a lot to be excited about in 2013. We think it can be a banner year for the Power Products Group and for our dealers. So let’s go out into the backyards of America, and help our cus- tomers fulfi ll a few dreams.


Good luck and good selling,


See the full portfolio of our


brands online. *Data rates apply.


Harold Redman President of Briggs & Stratton Power Product Group, LLC Visit RuralLifestyleDealer.com/RS and indicate No. 105 RURAL LIFESTYLE DEALER  SPRING 2013 57


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