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Market Opportunities • NURSERIES


He says the landscape products he sells at the dealership are mostly for residential customers. However, when a nursery buys equipment from him, they can earn points to purchase other products directly through John Deere Landscapes. Johnson says the sales team at Washington Tractor accompanies a John Deere Landscapes’ representa- tive on sales calls where the duo can promote a full solution, from sup- plies to equipment.


Johnson has found a new way to promote two of his other lines, Billy Goat and Scag. He worked with the manufacturers to set up a spe- cial discount rate for members of the Washington State Nursery & Landscape Assn. He says it promotes his dealership’s products and helps bring more value to its members. “It’s all about making the industry better,” he says.


RLD


Compact tractor and skid steer attachments, such as this Land Pride box scraper, help nursery owners maintain growing areas and retail spaces.


Visit RuralLifestyleDealer.com/RS and indicate No. 104 RURAL LIFESTYLE DEALER  SPRING 2013 19


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