This page contains a Flash digital edition of a book.
Personality Profi le of Exmark


Dealer Support Top-of-Mind for Exmark Since the fi rst mowers rolled off the assembly line, Exmark has worked diligently on building its reputation as the lead- ing brand of mowing equipment for landscapers across the U.S. and Canada. From zero-turn riders to walk-behinds to turf management equipment, Exmark offers the equipment a landscaper needs to run a business effectively, and a home- owner needs to keep a property looking great. Along with providing superior products, Exmark is dedicat- ed to strong customer and dealer support. Its marketing and sales programs are among the industry’s best and provide dealers with plenty of opportunities to make money. Exmark began its manufacturing operation in 1982 with seven employees working out of a small building just south of Beatrice, Neb. Today, Exmark mowers continue to be built in Beatrice, but now in a state-of-the-art, 340,000 square- foot facility.


From the beginning, Exmark’s primary focus has been building the very best mowing equipment for landscape pro- fessionals. Today, that focus remains the same. Customers and customer needs, however, have changed over the years. Each New Year brings a greater demand for our mowing equipment from homeowners who aspire to achieve the same cut and durability that pros enjoy. Exmark’s patented cutting deck technology gives it a competitive advantage over other players in the industry.


Today, Exmark dealers can rest assured they have the full support of the more than 300 employees that come to work every day to build the best products and to provide the very


best in dealer support. Examples of benefi ts Exmark dealers enjoy include: • Exmark-supported fl eet discounts for large landscape customers


• Bid assistance for governments and municipalities • Exmark-sponsored Zero-Downtime/Demo program • Competitive retail fi nance programs offered through GE Capital, Sheffi eld Financial and Western Equipment Finance • Dealer fi nancing through Red Iron Acceptance • Full product training for new dealer salespeople • Annual service training for dealer service techs • Exmark-sponsored national advertising through website, landscape publications and tradeshows • Exmark Parts Plus for Exmark customers Exmark offers everything hard-working landscapers and discriminating homeowners want: quality, professional-grade zero-turn riders, stand-on and walk-behind mowers, and turf management products. Learn more about Exmark and Exmark products at Exmark.com.


Visit RuralLifestyleDealer.com/RS and indicate No. 111


RURAL LIFESTYLE DEALER  SPRING 2013 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80