This page contains a Flash digital edition of a book.
continued from pg 42

they get the Heritage Tractor and John Deere experience.”

Fraser says this new role in the com- pany will leverage technology. “Equipment is getting more and more technologically advanced. That’s where the business is headed,” says Fraser. “The dealer of tomorrow will be built through people like Derick. He will bring valued-added services to customers that are beyond steel, like technology, risk management and agronomy solutions. We want to be the total provider of solutions and the dealer of choice for more than buying equipment.” Much of the technology today is geared toward produc- tion agriculture equipment but McGhee says there are appli- cations for the rural lifestyle market, especially for commer- cial landscapers.

“The rural lifestyle equipment is not yet as advanced, but could you put a GPS on a zero-turn and guide it? Solutions like that are too expensive now, but the time will come,” he says.

Recruit Employees

Jason Meyer of Heritage Tractor’s parts department calls customers to tell them about parts and service specials.

by Offering Careers David Stockwood, Heritage’s former marketing intern, has been named the new marketing manager. He’s a recent graduate of Missouri State Univ. with a degree in international business man- agement. Stockwood says several fac- tors influenced his decision to join the

dealership, including its philosophy of promoting employees from within.

“We want to provide a business case for them on how they can maximize their equipment investment and we want to make it easy for them to buy,” McGhee says. This might include setting up ongoing maintenance plans and making them aware of warranty and financing options. He says the technology will eventually make its way to rural lifestyle equipment.

Tractor Weights Made in America!

“It’s a stable company and the people are great. You can start a career here instead of bouncing around,” he says. Fraser says the dealership is always looking for good employees, from service technicians to management. “We’re constantly looking for good people to staff us in a way that meets our expectations,” he says. One obstacle is that good employees already have jobs and are not searching job listings. Another is trying to under- stand what is important to an employee.

“We can’t compete with how much we pay an hour. There will always be someone else offering 50 cents more,” Fraser says. “Everybody is wired differently, so it’s about figuring out what floats their boat.”

McGhee says they have to push the company’s strengths. “We’re going to be here long term. John Deere is num- ber one in the industry. I ask them, ‘What would it feel like to work for number two?’” he says.

Acquisition Gives Heritage Metro Connection

Tractor Weights Made OF America!

Taylor Foundry Company Wichita Falls, Texas 800-272-3456

Tractor Weights CREATE JOBS in AMERICA!

That www Visit and indicate No. 132 46 RURAL LIFESTYLE DEALER  SPRING 2013

The dealership is undergoing more changes. It recently acquired Fries Lawn & Leisure, another John Deere deal- ership that had three locations closer to Kansas City. Transition plans are underway. Fraser says the acquisition supports John Deere’s corporate direction toward larger stores. For Heritage, the acquisition brings them closer to yet another segment, the metro consumer. It also offers more opportunities to reach a larger commercial land- scaper market.

“This will be our first experience in the metro area. It goes back again to being proactive and serving custom- ers,” Fraser says.

Acquisitions, new products and spring offer new potential and possibilities.

“It’s an exciting time of the year for us. Nothing today stands between us and having a successful year. I think this feeling comes from growing up on a farm. You don’t know what the year is going to hold and we always look at how we can make it better,” McGhee says.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80