sell Seoul HOW TO...
British Airways is back on the Seoul route and Gangnam Style has generated amazing publicity. Korea is very much in the frame as the Asian destination of the moment with Seoul a ‘must’ on any itinerary
BY ANNA MARIA ESPSÄTER Shine a light on Seoul's modern vibe
SEOUL, SOUTH KOREA VISAS: Not required TIME ZONE: +9 GMT LANGUAGE: Korean CURRENCY: Won (£1 = 1,680 KRW) SEE:
gokorea.co.uk visitkorea.or.kr SAMPLE DEALS: Regent Holidays offers an eight-day tour of South Korea, with three nights in Seoul from £1095pp. The price includes fl ights, accommodation with breakfast, transfers, all local transportation and the services of an English-speaking guide. 020 7666 1244 ALSO:
regent-holidays.co.uk explore.co.uk coxandkings.co.uk funway4agents.co.uk GETTING THERE:
batraveltrade.com flyasiana.com finnair.com (via Helsinki)
VIBRANT metropolis Seoul, South Korea’s modern capital, mixes ancient history and tradition with innovation and forward-thinking. Fantastic cuisine, fascinating culture and excellent shopping awaits the visitor heading to this lesser-known corner of Asia. Seoul is also a great stopover for those travelling onwards to Australia or New Zealand.
why sell?
South Korea has been
gaining a higher international profi le in recent years and is an increasingly popular travel choice. It offers a great alternative to more
well known Asian destinations and a wide enough product range to suit a broad mix of clients. The 5,000-year history of this relatively compact country is a unique selling point, with many of the historical sights beautifully preserved. The metropolitan area of Seoul alone contains no less then four UNESCO World Heritage Sites, including a palace, a fortress and a shrine. International events add to the appeal. Incheon, near Seoul is hosting the Asian Games next year and South Korea was voted Asia’s leading sports tourism destination in 2012. New tourism opportunities are emerging too such as cooking lessons and Taekwondo tuition. Following the international hit, Gangnam Style, there’s now also a Gangnam tour.
sell when? Seoul is a year-round
destination but the best times to visit are spring (April-May) and autumn (Sept-Oct) to coincide with the cherry blossom or the autumn colours. The weather can be humid in the summer months and very cold in winter.
Night view of Namdaemun Gate, Seoul
“Explore Seoul by the extensive Metro network – signs and announcements are in English”
who to?
The city is a great stop
-over for those heading downunder. It works well as a short break destination and the product diversity means there is something to suit all interests and all budgets. Seoul is also a great starting point
for those venturing further into South Korea and staying longer. As one of the less-well-known destinations in Asia, it will often also appeal to the more intrepid traveller looking for somewhere new. Sports enthusiasts are drawn
by top-level sporting events such as Formula 1 at Yeongam, and a growing number of operators are offering sports tours and active breaks such as cycling.
www.sellinglonghaul.com what's new British Airways
re-launched its direct fl ights to Seoul from London Heathrow last December. The KTO is currently promoting the cruise opportunities of Korea and sports tourism.
sell what? Seoul has a wide appeal;
promote it for culinary adventures, great value shopping, historical architecture, sporting events and active holidays. It is now possible to enjoy pleasant cycling tours in Seoul itself, along the new Han riverside cycle paths which opened recently. Recommend fun cultural experiences too like the Taekwondo lessons, the many festivals and local events.
April 2013 31
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