DISTRIBUTION NEWS Fisher debuts new labels at Expo
Fli Distribution pledges to return the Azonic label to the independent with distribution deal Proviz expands deeper into Europe and Middle East Fisher unveils new brand signings at Feb house show
By Mark Sutton
FLI DISTRIBUTION AND AZONIC 2WHEEL-DISTRIBUTION (2WD) has revealed the latest addition to its distribution portfolio – American brand Azonic.
2WD is offering the full 2013 range including wheelsets, handle bars, stems, pedals and more. Stock is available now, including the in-demand 650b wheelsets. A 2WD spokesperson said: “Azonic will
no longer be supplied to, or be available from Chain Reaction Cycles. We aim to be returning this brand to its rightful place in the UK market and our dealer selection will be crucial in achieving this. “If you need further assistance, please do not hesitate to contact your local sales team – Fli Distribution in the UK. We are happy to answer all questions or help with any needs.” Fli: 0161 304 8555
PROVIZ GOES WORLDWIDE PROVIZ HAS revealed new distribution ties in Europe and the Middle-East. Deals with Oxpro AG, Vincere Bike Components and Top Quality Parts Ltd means Proviz is now distributed in 15 countries globally including the UK, USA and Switzerland. Proviz was set up by brothers Anthony and Rupert Langly-Smith, from London, in 2009. Having both cycled to work for many years, they decided to provide a solution for the many people who adapt their current cycle accessories, by such
means as attaching camping head lamps or reflective tape to their rucksacks and jackets, in an attempt to become more visible. www.proviz.co.uk
FISHER, POWERBAR, VITTORIA AND DC JUST IN time for its St Albans house Expo show, Fisher Outdoor Leisure debuted a trio of new brands, one edible, two with expertise in rubber. Sports nutrition label PowerBar brings with it a catalogue of powders, bars and gels for pre, during and post exercise.
Stock is now with the distributor. Tyre label Vittoria offers a tyre for the
vast majority of wheel sizes and has plenty of new goods in the city and trekking segments, as well as 650-b and 29er tyres. Vittoria's off road off shoot label Geax also joins Fisher's stable. Last of all, shoe label DC will be brought
in, giving Fisher a casual shoe label to sit alongside the cleat ready DZR line. For more on the new labels now with
Fisher, head over to pages 11 and 12. 01727 798345