MEDIA SPECIAL
15,000 registered members and a growing audience. Content partnerships with UCI have boosted coverage, overseen by editor Marco Dell’Isola.
Among other highlights for the publisher, Ride
UK earned a SocialBakers ‘best use of social media’ gong. Meanwhile Road Cycling UK’s highlight would be the claim to have grown it returning visitor base by over 60 per cent in the last 12 months.
IPC MEDIA – Cycling Weekly
IPC’s flagship weekly road cycling title produces 51 issues per year, each sold at £2.99. The title posted an average of 28,834 copies per issue for the period running January 1st 2012 to December 31st 2012.
Cycle Sport IPC’s premium monthly round up of the world of professional cycling now retails at £4.50, making it the most expensive of our audited titles on shelves. It’s obviously well loved among tarmac going cyclists though, significantly upping its average print circulation from 16,507 last year, to 21,495.
Mountain Bike Rider IPC’s flagship off road title comes in at £4.40 per issue now. Posting one of the largest print declines of our audited cycling titles, the magazine dipped its average circulation from 28,204 last year, to 23,679 this year.
Cycling Active This £3.99, 13-issue per year, title posted an average 25,004 readers per issue. This is a 13.3 per cent increase in reader circulation year- on-year.
FUTURE PUBLISHING – What Mountain Bike Future’s more grown up mountain biking title
BIKEBIZ.COM
posted an increase in average circulation when you take into account digital sales. Last year’s overall figure came in at 14,009 as an average per issue. This time around the print figure sat at 13,870, while digital sales added 2,204, totalling an average of 16,074. The cover price is now £4.35 per issue. Dave Clutterbuck, group publisher for sports,
said: “What Mountain Bike's performance is outstanding − in the depths of a recession, this title has delivered double digit growth with its laser-like focus on buying advice, trusted reviews and product news.”
MBUK The UK’s most read mountain biking magazine, like many other Future titles has stats for both print and digital this year. The £4.35 print magazine sold an average of 38,701 per issue, with an additional 2,775 digital copies bought, meaning the total figure per issue sits at 41,476. Last year’s total figure was 39,497. Clutterbuck said of this title: “The investment made in research and development of this title continues to pay off. Now in its 25th year, it is still the most relevant and engaging mountain biking magazine in the UK.”
Triathlon Plus Future’s still young triathlon title pulled in an average print circulation of 12,150 per issue, with a further 2,289 in digital sales, totalling 14,439 as an average circulation per issue. This equates to a 24.5 per cent growth in readership year on year.
Cycling plus BikeBiz Award-winning Cycling Plus has breached the 50,000 mark, recording a combined digital and print circulation of 50,015, making it the UK’s most-read monthly road cycling title. Richard Schofield group publishing director for sports, says: “It’s been another storming year
Future has grown its circulation through a combination of print and digital subscriptions – with ABC verified figures now provided for both
for Cycling Plus where we’ve added more readers than any other road cycling magazine and, with our enhanced tablet and digital editions, we now reach over 50,000 cyclists with every issue.” Cycling Plus editor Rob Spedding added:
“Cycling Plus is certainly
holding its own in a market where fresh titles have emerged –
we’re thrilled” Rob Spedding, Editor, Cycling Plus
"We're thrilled to see the road cycling sector continue to grow. Cycling Plus is certainly holding it's own and that's despite some fresh competition on the market. Print and digital figures combined sees our circulation break through 50,000 for the first time and we're incredibly pleased about that. It's encouraging to see digital sales increase by over 300 per cent in the past year too, which shows the consumers are increasingly tech savvy."
CyclingNews.com Cyclingnews.com reached an average of 1.9 million monthly unique users and served an average of 37 million page views per month during the same period. There has been significant growth in the
brand reach during 2012. The social media footprint is up 101 per cent on Twitter to 182,817 followers, and Facebook up 66 per cent to 190,371 fans. The combined Youtube channels have almost six million views and 15,000 subscribers.
BikeRadar.com BikeRadar.com averaged 2.1 million unique users per month in 2012 and delivered an average of 24 million monthly page views.
BIKEBIZ MARCH 35
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