No prizes for guessing who designed this Santini jersey
The full Eastway production line unveiled at Expo
New robust hinge styling from Kansi
DC was a new brand for Expo...
Basil, channelling Cath Kidston
The reel deal
There were new products and deals a-plenty for retailers at February’s St Albans Expo. Jonathon Harker went along to the Fisher Outdoor Leisure house show to hook up with the new products…
BACK AT Sopwell House for the third time, Fisher’s house show had seminars to help retailers grow sales and product and brand debuts, from the likes of PowerBar and DC, as well as a charity ride for long-term charity chums Stay Strong. So without further ado, Expo visitors were treated to a number of previews, not least Kansi’s 2014 bikes. No mere update here, but a complete refresh of the range, resulting in a set of bikes looking noticeably different to previous iterations, including chunkier robust feeling frames. This time Fisher has designed a lot of the folder componentry in-house, giving it greater control over the design of the bikes. The central hinge is key example of this, again looking significantly different to previous, coming more styled and turned into a feature, housing a hidden trigger and a rigid male/female connection. The
design team has gone to lengths to ensure riders can tweak and customise their Kansi too. The revamped range has a multitude of
No mere update for Kansi in 2014, but a complete refresh of the
range with new models and componentry.
Kansi’s integrated Knight Rider- style post lights
offerings, including a new version of its best- selling 3-speed version. At the top end there will be 10 and 11-speed offerings aimed at enthusiasts, which have upgraded forks and integrated seatpost lights (Knight Rider style) while there’ll also be some folders that don’t look like folders, essentially for transporting in a car boot, in two 700c and one MTB version. As of February 1st, PowerBar is available
through Fisher Outdoor Leisure. The brand used Expo as an introduction to the brand for Fisher customers, with regular seminars held to drive home PowerBar’s “you’re faster than you think” message. Speaking of which, PowerBar is keen to impress that it has a host of official tie-ins this season, not least with Omega Pharma Quick-Step, Ironman’s European (and UK) series, and even with the Tour de France in its 100th year. Exciting stuff. With offerings for high-level performance and natural energy bars