This month BikeBiz has been in MadForm, travelling up and down the country to find the latest, greatest and Evil-ist gear coming to market
Evil Bikes Silverfish: 01752 843882
EVIL IS back once more and will kick 2013 off with the release of the Undead, a new carbon fibre downhill rig now in stock with Silverfish. A high-pressure moulded carbon fibre constructed
main frame wraps Evil’s Delta-Link suspension system to give the Undead 203mm of rear travel and a low race ready weight. Based on Dave Weagle's Delta Suspension System, the Undead shares a lot of the geometry and ride attributes, which made the Revolt so popular, but tips the scales at just over 10Ibs, a whole 3Ibs lighter than its predecessor. Flip Chip geometry gives the rider the ability to tune the BB height, while upfront the bike features an adjustable head angle, without the need for additional headset cups. Out of the box dampening duties for the 203mm of travel are handled by a Fox RC4 Kashima rear shock, which is protected by a removable carbon mudguard.
Endura helmets and luggage Direct to retail: 01506 497749
IF YOU missed out on Core Bike in January you’ll likely not have seen that Endura has entered the helmets market. The brand’s Airshell helmet, retailing at £89.99 and weighing in at 200 grams, is set to be available in four colours and will go on sale this month. A £69.99 model dubbed the Snype will also become available at the same time. On to the luggage and Endura has carefully
analysed what the travelling athlete, particularly the triathlete, needs from their luggage. Revealing a roller kit bag at the show, we got to lay our hands on it and revealed internal cycle specific compartments for helmets, cycle shoes, gloves and eyewear, but also a removable laundry bag and cycle shoe bag. The kit bag even boasts a fold out changing mat. The Scottish firm has also announced that it will allow dealers ‘stock rotation’, allowing for a variety of stock to be carried, but if unsold, items can be returned in exchange for account credit.
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Madform Direct to retail: 01507 824703
DEBUTING AT The Bike Place exhibition last month, Madform is a Spanish label popular with sports physiotherapists, including the likes of Barcelona FC's medical staff.
The flagship Sportline formula, also available in a 120ml double strength tube, prepares the muscles and joints before physical activity and helps them to recover afterwards. For post-exercise, the Madfreeze cold-effect gel
provides quick relief for muscles or joints pain caused by tension, strains, sprains and pulls. Having conquered the Spanish market, UK
retailers are now sought to make a name for the brand here. To enquire about stock contact the firm on 01507 824703
Modular work station Weldtite: Various distributors
SOME OF you may have spotted at Eurobike, or in BikeBiz’s 2011 show coverage, a modular workstand from Weldtite. Highly adaptable, the head can mount onto
anything from work benches or stands, to wall mounted brackets, enabling a store or home mechanic to make the most of their space. The soft jaws of the clamp are kind to frames and
are easily released thanks to a head mounted ratchet handle. The head also rotates through 360-degrees, enabling bikes to be clamped on the downtube or seatpost for easier access. Also new from Weldtite brand Cyclo, is a Rivoli
chain extractor, compatible with nine, ten and eleven-speed chains and carrying a revolving hardened pin to prevent breakage. Packs of ten extractors are available to the trade for £40. Weldtite already offers the same package for its 5,6,7,8 and 9- speed tool.