BERMUDA
would appeal to younger couples. The fl ight time is shorter too than to the Caribbean,” Walford added. Bermuda is just seven hours by air from Gatwick with British Airways, which operates the only direct service from the UK. Visitor fi gures this year will be helped by Carrier, which has added the island to its programme for 2013, while Norwegian Cruise Line will be delivering at least 4,000 passengers a week to Bermuda for a three-day stay on new ship, Norwegian Breakaway, from May 2013.
What’s new Promotions A new brand campaign, ‘So Much More’, has been unveiled by the Bermuda Department of Tourism, replacing the rather nebulous ‘Feel the Love’ slogan. Part of a 10-year National Tourism Strategy and giving agents a stronger sales message, it is designed to highlight the island’s history, culture, attractions, high-end appeal and passionate people. The Bermuda Department of Tourism has launched a ‘Linger Longer’ campaign giving clients who stay three to fi ve nights at one of 15 selected
hotels a free night. Bookings must be made by March 15 2013 for travel by March 30 2013.
Operators and cruise lines Norwegian Cruise Line’s new ship, Norwegian Breakaway, launching in May 2013, is offering seven-night cruises from New York to Bermuda, between May and October 2013 that spend two nights at King’s Wharf.
www.ncl.co.uk
Carrier is offering Bermuda
for the fi rst time in 2013. The operator is featuring four properties, Elbow Beach, Rosewood Tucker’s Point, Fairmont Southampton and The Reefs Hotel and Club, with prices from £1,985pp for eight nights at Rosewood Tucker’s Point including fl ights and private transfers between May 1 and 22.
www.carrier.co.uk Royal Caribbean International is offering fi ve- night cruises from Cape Liberty in New Jersey to Bermuda on Explorer of the Seas that include
an overnight at King’s Wharf between April and August. In September and October, she will be sailing seven-night cruises to the island, with two nights in King’s Wharf.
www.royalcaribbean.co.uk
Hotels
The Reefs Hotel is closing for 10 weeks from January 3 to March 12, as part of a $1 million project to give the bathrooms a modern makeover. Twenty-one were renovated last winter, 15 this year, with the rest in winter 2013/14. The club condos will remain open during the refurb.
www.thereefs.com
Tourism talk WILLIAM GRIFFITH
Director, Bermuda Department of Tourism “The UK market, which accounts for 10% of total visitors, was down 6% in the fi rst six months of 2012. The great news is that hotels report encouraging growth to July 2013 and forward
www.sellinglonghaul.com • January 2013 35
selling tip
It’s a relatively short seven-hour flight time
between Bermuda and the UK, so it’s do-able for a short-break
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