The elections in 2012 installed a Socialist government under François Hollande, after 10 years under the centre-right UMP party. But how is the installation market faring? Our latest national survey paints a picture of a market still fighting against the recession
STATE OF THE MARKET
Do you think that general
levels of confidence in the French installation market are higher or lower than six months ago?
4.7%
budget deficit 2012
(as share of GDP) Source:Ernst & Young
EXTERNAL FACTORS
HOW INFLUENTIAL (EITHER POSITIVELY OR NEGATIVELY) ARE THE FOLLOWING FACTORS ON YOUR BUSINESS?
INFLUENTIAL
The same – 38% No answer – 23% Higher – 23% Lower – 15%
“Manufacturers, selling off through the large specialist shops due to lack of sales, insult our
customers! For example, the Sharp Quattron last
generation, is sold to the
general public at 30% less than what we buy from wholesalers! “ Christian Forin, AART Services
National economic situation
More affordable technology
Competitor activity
Legislation/ regulations
Energy
efficiency/green issues
0%
GDP growth 2012 Source:Ernst & Young
30 January 2013 INFLUENTIAL
‘The only downside is, I think, our wealthy clients who leave French territory’ Slobodan Djusic, Musique en Tête
LEAST MOST COMPETING INTERNATIONALLY
DO YOU THINK IT IS EASIER FOR FRENCH COMPANIES TO WIN PROJECTS IN NEIGHBOURING COUNTRIES, OR FOR
COMPANIES IN NEIGHBOURING COUNTRIES TO WIN PROJECTS IN FRANCE?
‘I think that French companies are ill equipped to go and win projects in neighbouring countries’ Laurent Puget, LCD Vision
‘It is easier for foreign enterprises to win new business in France’
Name withheld DESIRED CHANGES
IF YOU COULD CHANGE ONE THING ABOUT THE WAY THE FRENCH INSTALLATION MARKET WORKS, WHAT WOULD IT BE?
‘I would like that there was not one big audiovisual
integrator and [many] small ones around as is currently the case. I would like manufacturers to work directly with specialised integrators, and the wholesalers are used only for the non-specialist distributors.’ Laurent Puget, LCD Vision
‘We cannot change anything. Our expertise is known and recognised, but the crisis is here!’ Christian Forin, AART Services