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FEATURE: SHOW CONTROL


EUROPE’S LARGEST FLOATING MULTIMEDIA FOUNTAIN SYSTEM GETS WINGS


 


‘Our plan is to improve ease of use again and again and again’


Alex Carru, Medialon


not be aware of,” he says. “For example, we just came up with a technology to enable a Kinect to interface easily with our show control system. We launched a forum and asked our customers: “what will you do with this?” The creative ideas they came back with were amazing!” “It’s give and take from both sides,” agrees Berger. “Sometimes, customers come up with innovative ideas which inspire us to realise them. But with the development of Avio, we have created something and we probably still have only a small idea of the potential. Our customers will find ways of unlocking that potential.” The technologies that


make advanced show control solutions possible are, in many ways, the technologies that are found throughout the AV industry – albeit applied in different ways. Networking, HTML, RFID, mobile interactivity, powerful servers, browsers, touchscreens and so on would be as familiar in the digital signage market as they are in the show control industry. In fact, while show control is unquestionably a unique subset of the wider audiovisual market, there is an extent to which the two are not dissimilar in trying to engage consumers and to create memorable experiences.


ENABLERS AND SUPPORTERS But it certainly appears to be especially true of show control companies that they see their primary role as enablers of a creative vision, taking perhaps more pleasure from imaginative applications of their technology than from


  


  


Roshen Confectionery, the


multinational confectionery manufacturer, has given the inhabitants of the city of Vinnitsa in Ukraine an amazing amusement – Europe’s largest floating multimedia fountain system. Within a very short space of time, this fascinating spectacle has become known beyond the borders of Ukraine and attracts over 20,000 visitors to the city each week. Each evening a 25-minute story is told featuring water, music, laser, light and colours.


German multimedia events company EMF Laserland realised the entire project from the initial sketches to planning, concept, delivery, installation, show production and start-up in just nine months. The synchronisation and programming of the controls of the complex water jets as well as light, laser, multichannel sound and soft- edge projection were carried out using two AV Stumpfl Mediaservers and Wings. The


the development of the technology itself. “We at coolux are obviously


very passionate about developing innovative show control solutions, which is why we have a technology road map,” says Stucken. “Ultimately, however, what is even more important than our own aims and visions is the feedback we get from our customers. They are the ones who need to be able to turn their customers’ creative visions into successful productions, whether on a stage, on tour, in a broadcast studio or inside a modern museum.” As Carru aptly summarises: “Compelling shows are made


www.installation-international.com


shows can be started by staff with the easy-to- use touch interface which was also


created using AV Stumpfl


software. Coloured fountains of water spout up to 70m into the sky, while a 50m-wide, 18m-high screen of water acts as the projection surface for the story. High-performance video systems project seemingly 3D images in brilliant colours onto the water screen. The fountains and water


effects are produced by 323 water jets, while the richly coloured illuminations are created using 516 RGB LED underwater spotlights. A laser system projects 3D animations into the show and effects onto the night sky. The system rests on a 96m-long by 7m-wide, 150-ton pontoon in the middle of a branch of the River Bug. In order to protect the technology from drift ice and the cold, the floating installation is constructed so that it can be lowered to the bottom of the river in winter.


first and foremost by compelling ideas and compelling production – and compelling functionalities in the control systems that can make them happen.” In response to


Koschmider’s demands, The Beatles would, it is said, respond by dancing like gorillas and banging their heads together. “Putting on a show” is, today, a somewhat more


sophisticated business. 


www.avstumpfl.com www.coolux.de www.dataton.com www.emfactory.de www.medialon.com www.outboard.co.uk


   


  


  


  





 





 


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  January 2013 29


  


CASE STUDY


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