Association Programme Association Programme Premium Sponsor: Sponsored by: NATIONAL CONVENTION BUREAU
Tuesday 27 November 2012 13.00 – 14.00
South Africa Buffet Lunch and Networking Reception Stream: Association Programme – For pre-registered Hosted Buyers only. Networking Partner: Poken
14.00 – 14.45 Keynote session: The Importance and Value of Certifi cation to Members and Industry
The association business model is ever-changing to meet the needs of its members and the landscape of the industry or profession it serves. Certification is but one mechanism associations are using to bridge that gap – to provide more value for their members and ideally to address a void within the industry served. With certification becoming more recognized globally, associations are making the creation and even the enhancement of certification programs a strategic objective of their organizations.
Doctors and lawyers are required to have a license or certification in order to practice in the health and legal professions, respectively. Why is the same importance not leveraged for other professions? For instance, why is it not required that a meeting planner have an industry certification in order to “practice” as a meeting planner? And, why is an individual handling hazardous materials not required to have an industry certification to be considered an environmental, health and safety professional? There seems to be a gap in importance and relevance that must be bridged in order for these professions and others to succeed.
Problems arise when certification programs are created as solely revenue drivers by associations that comprise a number of industries. With little or no attention being given to whether there is a true need in the industry, whether there is a mechanism within the industry to encourage compliance to standards and continuing education/recertification and whether the association has the proper plan in place to generate the awareness needed to sustain its growth and provide true value to the members who obtain it.
Stream: Association Programme – For pre-registered Hosted Buyers only Speaker: Cedric Calhoun, Founder and CEO, RecertTrack
14.50 – 15.35 Conference Room 4.1 14.50 – 15.35
Extending the Reach of the Annual Congress
16.15 – 17.00
The Power of Association Partnerships
17.00 – 18.30
ICCA Personal Connections Networking Event Stream: Association Programme – For pre-registered Hosted Buyers only
Wednesday 28 November 2012 08.00 – 09.30
Austria Networking Breakfast Stream: Association Programme – For pre-registered Hosted Buyers only
09.30 – 11.30 The Return of the Great Association Debate
Back by popular demand – A panel of Association experts will answer questions and address current issues faced by international Associations in an ever changing environment.
18:00 – 21:30
Association Dinner hosted by Meetings & Exhibitions Hong Kong at MNAC. Admission: By invitation only.
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EIBTM 2012 Catalogue sponsored by
Visit Tunisia on Stand B650...
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37 Conference Room 4.1 Conference Room 4.1 Conference Room 4.2 14.50 – 15.35
Implementing your Association Strategy
Conference Room 4.1 16.15 – 17.00
How association leaders deal with Governmental Regulation and political lobbying
Conference Room 4.3
The Anatomy of a meeting - How to Maximise Delegate ROI to Improve Member Value
Conference Room 4.2 16.15 – 17.00 Conference Room 4.3
The future of Sponsorship New Ideas, New Revenue Streams
Nuclo Restaurant Conference Room 4.1 Supported by: RESOURCE Conference Room 4.1
Association Programme
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