Professional Education Programme
Tuesday, 27 November 2012 14.30 – 15.30
Creating the Great Event Environment (in partnership with ACS)
Interactive session identifying what makes a great event environment for delegates to network, learn and socialize together. Whether it’s a traditional or hybrid event, the environment is key for its success. What makes your event a stand out for all participants whether they are face-to-face or taking part remotely?
Stream: Industry Knowledge Seminars – Open to all Speakers: Ben Buurke, Managing Director, Eventresult; Paul Cook, Planet Planit Ltd; Mike Clanton, Head of Global Corporate Event Solutions for My Meeting Professional
15.00 – 15.30 Separating Peanuts from Cashews: Finding Your High Net-Worth
Mass marketing for attendee generation is dead. Target marketing and developing personas is the new approach to attendee generation. Join this fast-paced session to learn how experiential marketers are using technology tools and data to identify segments of their attendee base that provide the highest ROI. Using case studies, we’ll then explore event marketers then craft blended virtual- live experiences that compel the high net-worth attendee to spend more, spread the word and further engage.
Stream: Future Events Experience – Open to all Speaker: Suzanne Carawan, CMO, Etouches
15.00 – 16.00 Launch of IBTM’s Sustainability Education Course
Positive Impact are pleased to have partnered with the IBTM portfolio to bring you a tailored online sustainability education programme that will help planners, exhibitors, venues and the supply chain in taking the fi rst steps and understanding more about sustainability in action. This session will introduce you to the course and its functions.
Stream: Sustainability – Open to all Speaker: Eloise Sochanik, Project Manager, Positive Impact
15.30 – 16.00 5 traps to avoid when creating highly interactive events
Ever attend a conference where the speaker literally put everyone into a trance because they were so boring? For attendees to be interested and involved, there needs to be a shift in the conference learning experience. Discover how to transform that experience and boost interaction to create highly successful events.
Stream: Future Events Experience – Open to all Speaker: Eric Amram, CEO, Evenium
15.30 – 16.30 The China Meetings Summit
The China Meetings Summit provides global perspectives from experts in the region’s meetings industry, brought together to discuss concerns and opportunities within the China market. This highly interactive session will look at the growth and movement of inbound and outbound business, incorporating unique research presented in September at CIBTM 2012.
Stream: Industry Knowledge Seminars – Open to all Speakers: Sally Greenhill, Managing Director, The Right Solution; Ping Liu, CEO, Star Professionals; Mr. Shen Changhui, Executive President, China Science Resources (Ke Hua) Technology Trading Corporation; Patrick Chen, Shanghai, Shanghai Tourism Bureau; Jenny Salsbury, Senior Director, International, China National Convention Center
16:00 – 16:30 Future Events Experience, Stand O200
Smart Food / Jet Lag Food Join this live food demonstration and discover power food, its nutritional and caloric properties plus receive the recipe and a taste!
Stream: Future Events Experience – Open to all Speaker: Jordi Morillo, Chef, Prats Fatjo Catering
Conference Room 5.3 Future Events Experience, Stand O200 Sustainable Events Corner, Stand M750 Future Events Experience, Stand O200 Lecture Theatre, stand O450
Key:
Agency Programme
Association Programme Industry Knowledge Sessions Spanish Programme
Business Travel (ACTE Sessions) Student Seminars
www.eibtm.com
EIBTM 2012 Catalogue sponsored by
Corporate Programme Sustainability
Future Events Experience Technology Programme
Visit Tunisia on Stand B650...
There’s More to Celebrate.
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Continued on page 22 Professional Education
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