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Professional Education Programme


Tuesday, 27 November 2012 13.30 – 14.00


ICCA Forum for Young Professionals Presentation Stream: Industry Knowledge Seminars – By invitation only


13.30 – 14.30 Hybrid Events: a status quo of where we are in 2012 based on a full scale research project


This session shares results gathered on strategies, best practices, lessons learned and process steps behind: hybrid event formats; technology vendor selection; building an effective hybrid event team; designing & preparing content; developing an engaging user experience; and preparing and training speakers.


Stream: Industry Knowledge Seminars – Open to all Speakers: Ruud Janssen, TNOC; Richard John, RJA


14.00 – 14.30 That’s ok - no need. We have enough money for our next event…


Meeting planners are sometimes not seeing the opportunities and ROI from the latest and newest technology. This session will challenge the social media marketing approaches that meeting planners take and also you will see real case studies of customers that have generated between 40K euro to 1.2M euro thanks to utilising some new and key methods to generate additional revenue from meetings and “Smart Sponsorships”


Stream: Future Events Experience – Open to all Speaker: Shuli Golovinski, CEO, Newtonstrand


14.00 – 15.00 IBTM Global Research


This session provides analysis and insight into the world of global meetings, incentives and event planning. Drawing on the results of fi ve yearly reports driven by the IBTM portfolio focusing on Europe, Asia, the Americas, the MENA region and Asia Pacifi c, the research provides an unrivalled overview of trends in the industry.


Stream: Industry Knowledge Seminars – Open to all Speaker: Sally Greenhill, Managing Director, The Right Solution


14.30 – 15.00 Future Events Experience, Stand O200


Smart Food / Jet Lag Food Join this live food demonstration and discover power food, its nutritional and caloric properties plus receive the recipe and a taste!


Stream: Future Events Experience – Open to all Speaker: Jordi Morillo, Chef, Prats Fatjo Catering


14.30 – 15.00 Practical Support for your Sustainability Journey


Further to the research of the UK Centre for Events Management here are a number of case study examples, top tips, resources and tools to assist you on your sustainability journey.


Stream: Sustainability – Open to all Speaker: Eloise Sochanik, Project Manager, Positive Impact on behalf of the UK Centre for Events Management


14.30 – 15.30 The LEGO® SERIOUS PLAY® Methodology


Discover hands-on how this powerful communications tool effortlessly taps into the creative side of our brain and how it achieves 100% participation of the group. In this practical session we will explain the methodology, why it works, present a teambuilding case study and of course, we will play!


Stream: Industry Knowledge Seminars – Open to all Speaker: Alan McShane, Trained LSP Facilitator, Considiom


Conference Room 5.2 Sustainable Events Corner, Stand M750 Conference Room 5.3 Future Events Experience, Stand O200 Conference Room 4.4 Conference Room 5.3


Key:


Agency Programme


Association Programme Industry Knowledge Sessions Spanish Programme 18


EIBTM 2012 Catalogue sponsored by


Business Travel (ACTE Sessions) Student Seminars


Corporate Programme Sustainability


Visit Tunisia on Stand B650...


There’s More to Celebrate.


Future Events Experience Technology Programme


www.eibtm.com


Professional Education


Continued on page 21


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