Professional Education Programme
Wednesday, 28 November 2012 11.00 – 12.00
Imagineering Tour: imagining meetings, events and trade shows in 2030
Reimagining the spaces, places and ways we meet will be the goal of this “tour and workshop on the move.” Attendees will “see the now and imagine the future” with insights into the key trends that have emerged from the MPI “Future of Meetings” study. Imagine EIBTM 2030: What will be different? How will it evolve? And what might that mean for you?
Stream: Industry Knowledge Seminars – Open to all Speakers: Jackie Mulligan, Principal Lecturer at The International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University
11.00 – 12.00 Sustainable Events Corner, Stand M750 Commission for a Sustainable London 2012 - Assuring Sustainability for the London Olympics
We are delighted to have Shaun McCarthy, Chair, Commission for a Sustainable London 2012 share some case study examples of sustainability in practise at the London 2012 Olympic Games. This will be a great opportunity to learn about sustainability in action, and its legacy at a major, International event.
Stream: Sustainability – Open to all Speaker: Shaun McCarthy, Chair, Commission for a Sustainable London 2012
11:00 – 12:00 Lecture Theatre, Stand O450
1. El Evento Como Herramienta Estratégica de Posicionamiento de la Marca (en colaboración con MPI España) 2. Presentación del Programa Superior de Dirección de Organizaciones de la industria de Meetings, Congresos y Eventos (PSDMICE)
1. Los eventos son herramientas estratégicas para conseguir un buen y duradero posicionamiento de la marca, independientemente de su sector de actividad. En efecto, y a título de ejemplo, una marca de lujo no podría vivir sin eventos culturales, al igual que una marca de gran consumo no podría acercarse y trasladar su identidad sin eventos sociales. Repasaremos varios tipos de estrategias de marca que utilizan los eventos más allá de una simple herramienta de comunicación.
2. EL Programa Superior en Dirección de Organizaciones de la industria de Meetings, Congresos y Eventos (PSDMICE) es un programa de postgrado dirigido a directivos, mandos y profesionales con experiencia en el sector MICE que pretende cubrir aspectos no contemplados actualmente en el mercado formativo español.
Stream: Spanish Seminars – Open to all Speakers: 1. Jean Marc Colanesi, Profesor de ESIC y Director de Aldaba Identidad Corporativa 2. Oscar Cerezales, Director Mundial del Área congresos MCI Group, COO – Chief Operating Offi cer Asia Pacifi c; Jesús María Gómez, CEO Grupo Evento y Presidente de MPI Spain Chapter
11.00 – 12.00 The IBTM Findings Research: A Discussion
Following the launch of both the EIBTM Trends Watch and the IBTM Global Research on the 27th November, Sally Greenhill and Rob Davidson join forces to create a dynamic session taking the fi ndings one step further to provide a summary of this industry- wide research. They will invite discussion on the impact of their fi ndings to uncover what this means for the future of the meetings industry in 2013.
Stream: Industry Knowledge Seminars – Open to all Speaker: Sally Greenhill, Managing Director, The Right Solution; Rob Davidson, Senior Lecturer – Events Management, Greenwich University
11.30 – 12.00 How to Make a Mindblowing Meeting?
Make your next meeting more valuable and inspiring. Get inspired by the new Danish Meeting Formula – Meetovation. Get an insight into how facilitation and participatory methods increase the Return On Meeting Investment (ROMI). Involved participants learn more, are more motivated during and after the meeting.
Stream: Future Events Experience – Open to all Speaker: Bo Kruger, Trainer and Developer, Meetovation
Future Events Experience, Stand O200 Conference Room 5.1 MPI, Stand L700
Key:
Agency Programme
Association Programme Industry Knowledge Sessions Spanish Programme 26
EIBTM 2012 Catalogue sponsored by
Business Travel (ACTE Sessions) Student Seminars
Corporate Programme Sustainability
Visit Tunisia on Stand B650...
There’s More to Celebrate.
Future Events Experience Technology Programme
www.eibtm.com
Professional Education
Continued on page 29
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