Professional Education Programme
Tuesday, 27 November 2012 11.30 – 12.30
EIBTM Trends Watch 2012
Looking at developments in the principal world regions and markets, Rob uses the latest international data and reports to give you a comprehensive and in-depth overview of business trends in the industry. Get the up-to-date insights and knowledge of key global trends that will help you shape your business strategy.
Stream: Industry Knowledge Seminars – Open to all Speaker: Rob Davidson, Senior Lecturer – Events Management, Greenwich University
11.30 – 12.00 How International Standards Work Together
Based on his Masters thesis on the differences between ISO 20121 standards and the APEX/ASTM standards, Andrew Walker presents a full explanation of how these two standards can work together.
Stream: Sustainability – Open to all Speaker: Andrew Walker, Managing Director, E3 Strategy 11.30 – 12.00
Communications, Marketing and Programme Design of Hybrid Events
Reach out to the 80% of your target group who aren’t attending your event by thinking live and online. Get the essence of hybrid events in a 30 minutes non-techie hands-on guide. If you’ve heard about hybrid events but think they compete with your live event, this is the session for you! Topics: what hybrid events are, why they are booming, dos & don’ts and tips for your fi rst steps.
Stream: Future Events Experience – Open to all Speaker: Gerdie Schreuders, Online Event Designer, Social Media Coach and Virtual Emcee, LiveOnlineEvents BV
12.00 – 12.30 Your Practical Guide for APEX
Tamara Kennedy-Hill from GMIC will outline best practice steps that can be taken to make events more sustainable. These steps can be delivered using the framework APEX/ ASTM.
Stream: Sustainability – Open to all Speakers: Tamara Kennedy-Hill, Executive Director, Green Meeting Industry Council
12.00 – 12.30 How to Make a Brilliant Tweet Up
Come along and fi nd out just what a tweet up is, why you should go to one and what makes a great one! Discover the secrets of successful tweet ups and come away with ideas to create your very own.
Stream: Future Events Experience – Open to all Speaker: Paul Cook, Planet Planit Ltd
12.30 – 13.00 GMIC Questions and Advice
This session is a great opportunity to fi nd out more about the Green Meeting Industry Council and will include case study examples of initiatives happening within the global community.
Stream: Sustainability – Open to all Speakers: Tamara Kennedy-Hill, Executive Director, Green Meeting Industry Council
12.30 – 13.30 The Implications of Mobile for the Meetings Industry
This presentation will highlight the rocket-speed growth of the mobile industry and explore the implications for the meetings industry. Mobile will soon be integrated into absolutely every element of the meetings marketplace – creating signifi cant opportunity for those organisers, venues and suppliers who start preparing for the coming revolution today.
Stream: Future Events Experience – Open to all Speaker: Ewan MacLeod, Founder and Editor of Mobile Industry Review
Key: Agency Programme Association Programme Industry Knowledge Sessions Spanish Programme 16
EIBTM 2012 Catalogue sponsored by
Business Travel (ACTE Sessions) Student Seminars
Corporate Programme Sustainability
Visit Tunisia on Stand B650...
There’s More to Celebrate.
Future Events Experience Technology Programme Future Events Experience, Stand O200 Sustainable Events Corner, Stand M750 Future Events Experience, Stand O200 Sustainable Events Corner, Stand M750 Sustainable Events Corner, Stand M750 Lecture Theatre, Stand O450
Future Events Experience, Stand O200
www.eibtm.com
Professional Education
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