ONLINE NEWS
Hippodrome partners with PokerStars and Microgaming L
ondon’s new Hippodrome Casino has struck deals with two of the biggest names in online gaming, PokerStars and Microgaming. The
deals will create an online presence for the Hippodrome and enhance the new casino’s live poker room offering. PokerStars will refurbish and re-brand the poker deck at the Hippodrome Casino to create the UK’s first PokerStars’ poker room. In 2013, the Hippodrome will become home to a
range of new PokerStars’ sponsored tournaments and special events which the site will promote to its customer base of 50 million registered players. PokerStars has also taken a minority stakeholding in the Hippodrome Casino as part of the deal. Microgaming will build
www.hippodromecasino.com, which will be operated by Betway Group and introduce a suite of games and mobile gaming applications. Online
poker on the site will be provided by Pokerstars. Simon Thomas, founder and chairman of the
Hippodrome Casino, said: “We are delighted to welcome PokerStars and Microgaming into the Hippodrome Casino family. They bring unrivalled online profile and expertise that will allow us to harness the true potential of a bricks-and-mortar venue and its online presence.” Guy Templer, Group Strategy Director for PokerStars, said: “The Hippodrome has dramatically raised the quality bar for the UK casino industry. Together we will give poker players the same great poker experience, live 24/7 in the heart of London that they get from PokerStars online. We are looking forward to unveiling some great new live events for the UK poker market in 2013.”
Microgaming Go Mobile M
icrogaming has announced the launch of a dedicated brand, Microgaming Go, and further innovations in the development of
the biggest offering of games available on mobile, across all platforms. Microgaming Go has now expanded its offering on its HTML5 and Android Air products with the addition of six new languages to include Spanish, Danish, German, Swedish, Russian, and Dutch. The new languages reflect the growing demand for advanced mobile products in regulated markets and means that Microgaming operators will now be able to offer mobile solutions to a much broader player demographic. The unveiling of Microgaming Go coincides with the launch of Mega Moolah for HTML5, extending the range of Microgaming’s HTML5 games currently available. Mega Moolah Progressive Jackpot video slot is the biggest progressive
56 NOVEMBER 2012
jackpot in the Microgaming Jackpot stable. Neill Whyte, Head of Product Channels at
Microgaming, says: “We are delighted to launch Microgaming Go, which encompasses our leading mobile gaming solutions. As more and more devices support HTML5, it is vital that Microgaming is able to supply the best products to operators via a dedicated brand. As part of this we’re pleased to introduce six new languages and our Mega Moolah Progressive
Jackpot video slot to our mobile suite. We are looking forward to introducing more innovations and game content over the coming months.”
Featurespace hits fraud and churn
F
eaturespace has launched two new next generation solutions to help businesses address key issues around fraud and
customer churn. Snowdon delivers real-time fraud prevention that helps organisations reduce risk while aggressively growing their business. Nevis enables businesses to protect their investment in customers by identifying and preventing churn before it starts. Both solutions harness the power of
Featurespace’s unique behavioural change recognition engine, ARIC (Adaptive, Real-time, Individual, Change-recognition), which employs innovative behavioural change algorithms, developed and constantly enhanced by Cambridge University’s Signal Processing and Communications Laboratory.
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