BALLY TECHNOLOGIES
picked the winning driver when the race ends win a casino-configurable prize, be it free play, merchandise, or other operator selected rewards.
Also on the floor, players delighted
to Cash Wizard sequel Tiki Magic, on the ALPHA 2 Pro Series 22/32 cabinet; featuring Bally’s first 1080p high-resolution game, and the new U- Launch play mechanic. Combine this with the Pro Sound Chair and you have another gameplay-rich experience that will draw players in from across the floor.
While the Pro Series 22/32 has been
shown to great effect with a host of new titles and technologies, one of the big ‘wow’ moments for visitors came when they saw the new Pro Series V22 with Digital Tower cabinet. It’s launching with the mega-successful Hot Shot Progressive, and features a huge 42” vertical touchscreen atop a 22” high definition LCD screen. With its dual wheels, it looks absolutely incredible, and its launch is being supported with a raft of high quality, proven top-performing titles.
…it can be the golden egg of ultimate customer retention…
buy, sell and negotiate items for credits. Like NASCAR, it’s a really immersive experience, a great blend of interaction and traditional slot-style gaming. And it’s presented on the Pro Wheel cabinet, which is a guaranteed eye-catcher on the slot floor.
The NASCAR experience doesn’t end with the video slot – Bally have also developed Virtual Racing NASCAR, a floor-wide community bonusing event that any player on a casino floor can enjoy. Using Bally’s Elite Bonusing Suite Virtual Racing app, players can select one of eight famous drivers on the iVIEW or iVIEW DM interface; the Virtual Racing promotional tool is a proven winner on U.S. casino floors, pushing coin-in, carded play, player’s club sign-ups, and generating a real buzz everywhere it’s reached so far, and combining it with the NASCAR license will prove an even bigger success. Players who
Bally Technologies has proven one of the industry’s leaders in innovation be it in systems, online platforms, casino applications, and much more. At the heart of the company’s interactive division is the iGaming platform, which is essentially an online gaming portal offering casino operators the ability to augment land- based casino gaming with mobile, social, and online play-for-free or wager-based gaming. In short, it can be the golden egg of ultimate customer retention, providing operators a single view of their player. And because it uses open architecture, customers can choose from a multitude of providers to get the exact game mix they want – so both operator and player win.
If you weren’t at G2E and missed
everything Bally Technologies has to offer, don’t worry too much – they’ll be at ICE in February too…
NOVEMBER 2012 25
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