ONLINE NEWS
Inspired signs six Italian operators
I
nspired Gaming Group, the supplier of the advanced virtual sports products, has announced its arrival as the leading provider of online and retail virtual sports betting in Italy. Inspired has signed virtual sports license deals with six major Italian operators: SNAI, Sisal, Eurobet, Intralot, Cogetech, and Lottomatica.
Steve Rogers, Managing Director of
Inspired’s Virtual Sports division, commented: “Virtual sports are a very lucrative part of the product offer for operators. Our virtual products are in high demand from retail and online concessionaires in Italy who understand the value in being able to offer a high
frequency stream of betting opportunities to their customers.”
The new legislation legalising fixed-odds bets on simulated sporting events online and in betting shops and corners in Italy was submitted by AAMS to the European Commission on 17 January 2012 and was ratified on 17 April 2012. Inspired is already one of three leading suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires. The contracts with circa 90 percent of Italian operators will see Inspired’s virtual sports become a key product for leading operators in Italy.
Buzz launches ZonePlay into Eastern Europe with Favbet
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n-play betting specialist Buzz has announced the signing of a deal to provide its flagship
product ZonePlay via a partnership with leading Eastern European gaming brand Favbet. The opportunity will see ZonePlay become available to customers throughout Ukraine, Russia and beyond through
Favbet.com, and also delivered via Favbet’s growing chain of retail partners. ZonePlay will add an exciting, innovative product to the existing in-play options on
Favbet.com, while its introduction to the retail side of the business will attract customers to their venues, and encourage bettors to stay there throughout live sporting events. Buzz Sports’ Chief Commercial Officer, Ian Williams, said: “This deal further extends the reach of the ZonePlay brand into yet another new territory, and Favbet are the perfect partner as they understand the Eastern European market better than anybody. We are looking forward to being a key part of their growth plans, both online and through their growing network of betting shops.”
52 NOVEMBER 2012
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