direct application offering the best po- tential for business growth (and the fi- nancial yield expected to accompany it) is that of hosting current and potential customers. The itinerary may include tours of the right of way, facilities, busi- ness seminars and possibly also include entertainment. The influence of today’s very fast
paced business world combined with the array of alternative electronic methods of communication available doesn’t always make it possible, practi- cal or desirable to travel by train and communicate in person. However, busi- ness train itineraries can be adjusted to maximize the use of time and still have a lot of impact. One-way use trains can accommodate guests going to or from an event, or attending on-board activi- ties, and air flights are used to either travel to the train’s point of origin or re- turn from the destination.
For Business and Fun Locomotives for business train are
most often specifically assigned as needed at the originating terminal in- stead of accompanying the business cars roundtrip. The non-use (dead head) transportation of the business cars between the beginning or the end of the scheduled run and their point of origin is often accomplished unceremo- niously attached to the rear end of a freight train. Occasionally steam loco- motives power business trains but most often use is part of an indirect business event in the arena of public relations and public image.
42 OCTOBER 2012 •
RAILFAN.COM
TOP: The Super Bowl Special is crossing Cajon Pass on January 26, 1987, returning to Omaha from Los Angeles. MIDDLE: A rainbow of color is on a joint Operation Lifesaver train at Caliente near Tehachapi Pass on April 22, 1987. Union Pacific, Santa Fe, Southern Pacific, Amtrak and Caltrain teamed up for the special move. ABOVE: After exploring the port facilities near Los An- geles, E9A No. 951 leads a Christmas Special through Pomona, Calif., on the return to Omaha on December 11, 1999.
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