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part of any company seeking to build recognition, acceptance and stature which in turn typically improve finan- cial health. Utilizing these trains for activities such as Operation Lifesaver, charitable events, community events and activities like hosting and/or trans- porting ill or disadvantaged children on holiday outings are often practiced. They may also be operated in support


or as a part of major events such as the Olympic Games, World’s Fairs, the Su- per Bowl and other sporting events, na- tional holiday activities and historic milestones. Other indirect applications would include employee centered events such as “Family Days,” facility open houses and retired employee func- tions. More direct applications include gathering members of company man- agement within the very appropriate environment of the business train. Cor- porate strategies, financial planning, marketing and advertising develop- ment, and media uses are well accom- modated in this setting. Hosting select- ed members of management and major stockholders on tours of the right of way and facilities is yet another aspect of use. The environment presented also


yields itself well hosting the media and conducting political lobbying, seeking the best interests of the company, its customers and its stockholders. Prime


OPPOSITE: An Operation Lifesaver Special rolls behind Union Pacific E9A No. 949 and E9B No. 963 (with E9A No. 951 on the rear) as it ap- proaches Tunnel 2 on Tehachapi Pass in California on May 22, 1997. The train operated from Bakersfield to Los Angeles. TOP: The Rail Cycle Special (promoting the hauling of urban rubbish to desert landfills) is eastbound on Cajon Pass on June 1, 1991, operating from Los Angeles to Cadiz in the Mojave Desert. Civic officials and business leaders joined the railroad’s public relations department on this trip. ABOVE: The Re- publican National Convention Special is at Oro Grande on the Santa Fe Cajon Sub as it rolls from Chicago to San Diego on August 7, 1996, with politicians, lobbyists, and railroad officials on board.


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