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There’s his men’s wear collection, his home acces-


sories collection, his new Trump Vineyard Estates in Charlottesville, Va. — on and on he goes in his in- imitable Trump fashion. Everything associated with Trump, it seems, is “the largest, the newest, the best.” Then there’s Celebrity Apprentice, which, going


into its 13th season on NBC, remains the highest- rated show in its prime-time slot while raking in $50 million a year. Forbes estimates Trump’s net worth at $7 billion, including $300 million in cash. “Frankly,” he says, “I make in one year what Mitt


Romney has made in his entire business life.” Coming from anyone else, all this would come


across as shameless boasting. Coming from The Donald, the self-promotion is somehow guileless and endearing. “I think that Donald is the world’s great- est promoter and PR person,” says his friend and fel- low billionaire Wilbur L. Ross Jr., a global investor known for restructuring failed companies. “He has captured the public imagination and turned it into a resource for himself.” Add into the celebrity and money mix a dose of


considerable, perhaps seismic, political power. The entire nation watched during the primary


season as Trump flirted with making a run at the presidency. It wasn’t an idle possibility. A cool 1 million people voted in an online News- max poll on whether Trump should toss his hat in


Exclusive Poll: Who Are the Trump Voters? A


BY DAVID A. PATTEN


Newsmax poll conducted by JZ Analytics senior analyst John Zogby


provides a unique picture of the voters most swayed by the magnetism and values of billionaire developer Donald Trump. The poll’s most interesting finding: Trump voters are generally found among middle-income Americans.


The Trump voters are socially


conservative. 80 percent of them are Catholic or born-again Christian. This may come as a surprise since Trump is more conservative on fiscal and foreign policy than on social issues. Zogby says they see Trump as a “no-nonsense problem solver and a conservative.”


48 NEWSMAX | AUGUST 2012 They don’t belong to unions. Don’t


expect to find them hanging around a union hall. Only 7 percent of them live in a union household, compared to 13 percent nationwide.


You’ll find them shopping at


Walmart. And when you do, don’t be surprised if they’re wearing NASCAR apparel. That’s because 35 percent of Trump voters are NASCAR fans, compared to just 24 percent of the general population. A whopping 38 percent of them shop at Walmart, compared to 24 percent generally. That’s significant, according to John Zogby, because Walmart shoppers are notoriously conservative in their values.


And NASCAR fans like a hard-charging, get-it-done attitude, he adds.


They are more likely to be swing- state independents. About 28 percent of voters are independents. But among Trump supporters, that jumps to 38 percent. And 1 in 3 Trump voters lives in a swing state. Trump’s constituency is political gold as far as presidential contestants are concerned. “It’s a group that Trump remains hugely popular among, and it’s independents. They certainly like Republicans more than Democrats, to be sure, by huge amounts. It’s where you’re likely to get more than a smattering of formerly self-identified Republicans,” Zogby says.


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