Franchise Focus
Sweet success
Premium chocolatier Theobroma is expanding its franchise in the UK and is on the lookout for prospective franchisees with drive, ambition ... and a sweet tooth!
INVESTMENT LEVEL: £100,000
in December 2006, currently has stores in Australia, Malaysia and New Zealand. With more stores opening in London, Birmingham, Singapore, China and India. The concept was initially developed by
P
George Roiniotis, an architect and designer, and Theo Racovalis, a chocolatier, as an alternative for a market they judged to be “coffee’d out”. Ross Wieland, a former director at the Bright Eyes Group, joined the system as a director in 2011. Franchise and operations manager,
Wayne Wright says: “Theobroma is supported by experienced head office staff coming from some of the major franchise systems. “The lack of quality chocolate and café products available was one of the
remium chocolatier, Theobroma is undergoing international expansion through the UK, China, Singapore and the US. The Australian franchise, which launched
main things that compelled us to open Theobroma. With Theo’s experience in chocolate making, we decided to fill the void with a high-quality world alternative.” The chocolate is 100 per cent Belgian
and customers can also choose from an open display of fresh handmade treats, a selection of cakes and Belgian waffles. The stores also serve up breakfast, lunch and dinner with a chocolate-themed cocktail menu on offer in some locations. Not everything is chocolate – customers can also opt for fresh sandwiches, croissants or panini instead. Theobroma is now looking for interested
franchisees to join its growing system. Wayne adds: “Our speed of growth across the globe has been remarkable. Our success has been built on providing customers with the finest quality of food, beverages and chocolate with exceptional service by our franchisees. With sites planned in London and
surrounding areas, there are some great 78 |
Businessfranchise.com | July/August 2012
opportunities for the right people to get on board a system that is sure to explode into the UK market. If you’re passionate about, food, beverage, chocolate or quality service then Theobroma may be the right choice for you. “We studied the chocolate market in
Europe as part of the planning for the concept and visited chocolatiers from
“Theobroma is supported by experienced head office staff coming from some of the major franchise systems”
Belgium to assist the team with the latest techniques in chocolate making,” says Wayne. Theobroma now offers more than 100
different types of handmade boutique chocolates, including a unique range of colored chocolate. The stores offer customers chocolate desserts, chocolate- drizzled waffles, hot and cold drinks, including gourmet coffee and premium teas, as well as a full food menu and beverages with the chocolate mainstay. n
THEOBROMA
WEBSITE:
www.TheobromaFranchise.co.uk EMAIL:
wayne@TheobromaFranchise.co.uk PHONE: +613 9480 1030 CLASSIFICATION: Chocolatier
Investment: £50k-£100k
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92