Franchise Focus
treatments such as botox and fillers. Centros Único franchisees, though
drawn from all walks of life, consistently yield positive results thanks to the business model and the support they receive from the franchisor. David Smith confirms: “Franchisees come from all types of backgrounds, from those with many years of experience running businesses, to those with no experience but a desire to be their own boss and to profit from the experience within the company.” Indeed, a common feature of Centros
Go loco for Único
Spanish personal grooming franchise Centros Único offers a beautiful opportunity
INVESTMENT LEVEL: £40,000
alone. One of the most successful is Centros Único, specialising in laser hair removal and a wide range of other facial and body treatments for men and women. Centros Único now has more than
F
60 centres in Spain and is continuing to grow due to its profitability and excellent treatment results. The franchise is now expanding its network, having opened in Brazil and recently in the UK. David Smith, with more than 10 years’
experience in the sector, is heading up the UK expansion. David attributes the success of this young franchise to the customer care and effectiveness of the treatments, adding: “People are very impressed by our laser hair removal technology and the kind of services that we offer.” Centros Único uses the most advanced
tools available, resulting in virtually painless hair removal – much more comfortable and effective than many of its competitors. The use of such high-quality equipment
or some time now Spain has led the way in beauty treatments – there are now more than 90 different beauty franchise businesses operating in that country
along with the safety and efficacy of the process – ensured by the high level of personnel training – makes the Centros Único customer offering truly distinctive. The lasers used by Centros Único have
a price tag starting at around £80,000 – therefore either out of the financial reach of most beauty centres or otherwise causing treatment fees to be very high.
“People are very impressed by the hair removal technology and the services we offer”
Centros Único, via special agreements with manufacturers and the specific way in which the centres are managed, has democratised the process, offering high- quality treatments without the need for deep pockets. These competitive advantages are
complemented by other top-quality treatments, including cellulite and fat-loss treatments, laser lipolysis, and facial
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Businessfranchise.com | July/August 2012
Único franchisees is the entrepreneurial spirit. As David says: “Although we receive many applications, only three out of 10 tend to really draw our interest. We look for people who are willing to take charge of, and to engage in, the business.” This selectivity, combined with a full
study of the local market ensures that new store launches are given the strongest support. “We put a lot of care into each new opening,” confirms David. “Centros Único began trading in 2008 and we are proud of the fact that, of the more than 60 centres opened since we started the business, all are still trading profitably.” Centros Único provides constant
support that, allied with the highly profitable nature of the business model, leads to business owners reaping regular rewards for their efforts. This support has equipped many franchisees with the confidence and wherewithal to run multiple centres. Javier Llorens spent three months studying which franchise to invest in. His centres have been so successful that he now, along with his business partner, is the owner of eight Centros Único franchises. Lina Pastor, a former checkout operator, describes the support she received as fundamental to her success, stating: “Centros Único has changed my life. I only needed my enterprising spirit and the constant support from the franchise – now I own five centres.” Support, training and advice includes
initial and ongoing tutoring on using equipment, treatments and products; advice on staffing, sales and results; ad campaigns; market research and specific marketing plans for each centre. Centros Único opened their first UK
store last month in Ealing, Greater London, and are currently looking to expand the network throughout the UK. n
CENTROS ÚNICO
WEBSITE:
centrosunico.com EMAIL:
franchises@centrosunico.com PHONE: 0203 286 5533 CLASSIFICATION: Health and beauty
Investment: £20k-£50k
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