Cover Story
Iqbal Abdullah Taking off
Iqbal Abdullah, CEO of Easyklean, describes how his brand and franchise ambitions redefine the image of running a cleaning business
INVESTMENT LEVEL: FROM £5,000
UK. With several years’ experience in the industry, Iqbal Abdullah, CEO of Easyklean, grew frustrated with the lack of ambition, professionalism and customer- focus he encountered. As a result he launched his cleaning company which quickly developed a reputation for its professionalism. “I really felt that the reputation of the
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industry needed a polish,” Iqbal says. “Having been in the cleaning industry for many years, I quickly realised why other companies were falling short. On the whole, the industry remains very archaic,
ith a market worth more than £5 billion a year, the cleaning industry is one of the biggest service businesses in the
largely ignoring the latest developments in cleaning technology and methodology. I started Easyklean with the intention of not making the same mistakes.”
What’s different about Easyklean? “You know the adage: There are two kinds of customers, a happy customer or someone else’s customer,” Iqbal says. “Before I began Easyklean, I would
often hear customers wishing for one thing, that cleaning companies would just do as they say. So we decided to do exactly that; focus on providing customers with the most efficient and professional cleaning service possible. We always deliver exactly what we promise without fault. Simple as that. “We have created bespoke methods and structures – that I believe no one
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Businessfranchise.com | July/August 2012
else in the industry is using and as a result of our unique approach, we have very many happy customers, including many major retail and restaurant chains. And because of them, we have created a successful business, valuable brand and an outstanding reputation.” Easyklean is now ready to expand
through a franchise network. Iqbal says: “I want to share our unique
approach, ideas and business model with like-minded franchisees. Our aim is to grow the business with happy customers. Every franchisee is an important member of the team. We’re always looking for talented franchisees eager to help us transform this industry and make a success of their business by building customer relationships through exceptional service. “A lot of people take a negative view
of cleaning and would never consider investing in a cleaning business. Easyklean is changing that perception, making many re-evaluate just how successful and profitable a cleaning franchise can be.” As to who is suited to running an
Easyklean franchise, Iqbal says: “Men, women and people of all backgrounds are welcome and you don’t need to have cleaning experience.” “What you do need is the desire to
succeed. A lot of people are unhappy with their jobs, rarely receiving adequate financial reward for their efforts. Others struggle to make ends meet, no matter
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