Franchise Focus Kare benefi ts
Care brings rewards for Jamie Hickson of Kare Plus INVESTMENT LEVEL: FROM £25,000-£30,000
J
amie Hickson spent most of his career in fi nance before radically changing direction and joining Kare Plus, the UK’s leading medical and domiciliary care franchise. After only nine months, Jamie
is already turning over between £16,000- 18,000 per week (over £64,000 per month), with profi t margins of up to 40 per cent. He has successfully recruited a bank of around 40 medical and domiciliary staff and a registered manager that he employed just three months in to help him handle his rapidly growing business. “I have been staggered by the rate of growth – and delighted too, of course,” he says. “The potential for this business is absolutely huge!” Jamie had always wanted to work for himself but was spurred on by an unhappy experience in his own life, when a close relative became ill and failed to receive the quality of support and care the family expected. “The clear unfulfi lled demand for high-quality
care that I’d seen at fi rst hand motivated me to look at providing these services,” he explains. “I quickly realised that going it alone would not be an option. The protocols and compliance you need to even get through the door, let alone grow and succeed, are just frightening.” Jamie recognised that the best route forward was investing in an established brand with proven clinical experience and the necessary
compliance documentation already in place. “I looked at four or fi ve different franchise options, but once I spoke to Kare Plus, I was convinced that this was the one for me,” Jamie recalls. “The Kare Plus franchise provides much greater scope in that, unlike some competitors, you’re not restricted to domiciliary care, but you can also provide medical care and nursing staff
“We have established ourselves as one of the leading providers of quality nursing care”
too. It makes sense for me, I can use my staff across a much wider market. They are happy because I can give them plenty of work, and I’m happy because there’s so much potential business to tap into on my territory. It’s a win- win situation!” Kare Plus offers the opportunity to opt for either of its separate franchise packages – Healthcare Personnel (nursing/medical care) or Personal Touch (domiciliary/social care). Alternatively, like Jamie, they can opt for the full package, which draws together both elements, and refl ects the current legislative moves
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Businessfranchise.com | July/August 2012
towards integration of health and social care. Steve Welsh, managing director of Kare Plus, explains: “The NHS is bursting at the seams, and the Health and Social Care Act is a response to this, with the NHS relinquishing responsibility and releasing funds to enable patients to make their own decisions about care. Further reform proposals are expected in the form of the Care and Support White Paper which will address the problem of our ageing population, and look at how rising demand for care can be met and managed. Clearly, there is crossover where elderly people need domiciliary support and also medical care. So, for Kare Plus franchisees it makes absolute sense to gain from both opportunities.” Joining Kare Plus has also enabled Jamie to jump onto the supplier lists of leading care and nursing homes, as well as hospitals and social services agencies thanks to the company’s 12- year history in the medical recruitment business. “We have established ourselves as one of the leading providers of quality nursing and domiciliary care, supplying medical and non-medical personnel to NHS hospitals, GP surgeries, private health and nursing care facilities, as well as to families whose primary concern is to have their loved ones cared for in their own home,” says Steve Welsh. Kare Plus is one of the few private care service providers in the franchising arena licensed to supply to the NHS; fully accredited by the Care Quality Commission, the company is perfectly placed to take full advantage of the current climate of major political and social change. “We’re already tendering for NHS contracts in all regions where we are looking to establish new franchisees,” Steve continues. “Over the next four years, we expect to be tapping into NHS contracts worth an estimated £140 million; we will also be targeting additional growth in the rapidly increasing elderly-care sector where we’re already well recognised as high-quality providers.”
As for Jamie, his success to date is entirely built on meeting rising demand for private care on his territory. He confi dently predicts that by the end of the year he will have doubled sales and expects to achieve a six-fi gure salary. “I was well paid in my previous career, but with the recession my bonuses were reducing,” he says. “Not only am I now enjoying very healthy rewards from my Kare Plus business, but I also take huge satisfaction in the feeling that I’m actually making a difference to people’s lives – and that’s what really puts a smile on my face!”
KARE PLUS
WEBSITE:
www.kareplus.com EMAIL:
franchising@kareplus.com PHONE: 0845 094 8122 CLASSIFICATION: Healthcare
Investment: £20k-£50k
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