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advertising@businessfranchise.com Franchise
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44 Skin Deep Beauty treatment services
47 A-Star Clubs Sports coaching for children
48 gas-elec Gas-fi tting and safety, van- based franchise
49 Envirocare Grounds maintenance 51
homesalebureau.com Letting and selling fl at-fee property agents
52 KarePlus On the future of care provision
55 Countrywide Grounds Maintenance
Outdoors-based franchise 56 Driver Hire
Logistics and personnel services
57 Minster Cleaning Services Commercial cleaning enterprise
58 Recogition Express A promotional goods venture and resale opportunities
60 Caremark Offers a valuable care service to the community
62 Centros Único Laser hair treatment from Spain
64 Ovenclean
A unique and in-demand service
66 The ZipYard Garment alterations
68
EstatesDirect.com New breed of estate agents
84 A-Z directory A comprehensive guide to aid your search
70 Cafe2U A mobile coffee franchise 72 ChipsAway
A successful and thriving franchise
74 Platinum Property Partners Build a property portfolio
76 Subway The world-recognised quick- service food retail brand
78 Theobroma Heavenly chocolates Advice
16 All about the brand The signifi cance of trade marks, logos and brand awareness
18 Evaluating a franchise What you need to know
20 Q&A Expert advice 22 Setting up
Which business models to trade under
24 Getting on the right road Expert career advice for taking the next steps to franchising
Directories 24
©2012. Venture Marketing Group Ltd. All rights reserved. ‘BUSINESS FRANCHISE’ is a trademark of Venture Marketing Group Ltd (VMG). Copyright will be enforced for all features and design. Reproductions permitted by payment of reprint fees. BUSINESS FRANCHISE (BF) is sold subject to the condition that it shall not, without the consent of the publishers, be reproduced, given or lent, resold, hired out or otherwise disposed of by way of trade, except at the full retail price and that it shall not be given, lent, resold hired out or otherwise disposed of in any mutilated condition, or in any unauthorised cover by way of trade or affixed to or part of any publication or advertising, literary or pictorial mattr whatsoever. While every effort is made to ensure accuracy of information in BF at time of going to press, VMG does not guarantee responsibility for any errors or omissions, or for the consequences of actions based on data contained herein. Contributions are welcome but VMG accepts no responsibility for submitted material. Views expressed in BF do not necessarily reflect those of VMG nor its employees. Investment levels stated may or may not include VAT – always check investment levels with the franchisor. BUSINESS FRANCHISE is published by Venture Marketing Group, 111 Upper Richmond Road, London SW15 2TJ. Telephone 020 8394 5100 ISSN 0955-789X Newsstand sales & marketing by Imagine, London. Tel: 0845 612 0092 Email:
anything@imaginemag.net www.imaginemag.net Distribution: Advantage, Circulation Dept, 5th Floor, Northcliffe House, 2 Derry Street, London, W8 5TT
www.anladvantage.co.uk • Finding your nearest stockist is easy, visit
www.anladvantage.co.uk/WhereToBuy.aspx and enter your postcode.
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Businessfranchise.com | July/August 2012 On the right road Q&A 20
supports ethical franchising
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