ADVERTORIAL ´Shovels` for BYOD
In the early 1840’s, California was a place that housed very few people and was not of much interest to people. By 1849 Sam Brannan was the richest man in the state following the first gold rush. You might be surprised how he made his wealth and how we can apply his wisdom to the subject of Bring Your Own Device.
ohn Sutter saw California as a land of opportunity, a place where he could build an agricultural empire. In 1847, Sutter sent some men down to the American River to build a sawmill which would provide lumber for his visionary farm.
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Things were going as planned, the sawmill was almost finished, when all of a sudden, one of the men James Marshall spotted something shiny. It was on this day, January 24, 1848, that the first gold of the gold rush was discovered.
The problem with this discovery was that Sutter didn’t want gold-seekers to take over the land that he had envisioned for his enormous farm, and Marshall didn’t want them getting in the way of building his sawmill. So, they decided to keep the discovery of gold a secret. But, keeping gold a secret was nearly impossible. Rumors started, and a merchant, Sam Brannan began spreading the word like wildfire through the streets of San Francisco, yelling “gold, gold in the American River!”
Brannan became the richest person in California from the California Gold Rush. However, he never mined for gold. His money maker was in selling shovels. You see, when he heard of the discovery of gold, he figured people would rush to dig for it. And to dig for it, what would they need? Shovels of course, and he wanted to be the man to provide them to the people.
By 1849 farmers were leaving their fields, merchants closed their shops and soldiers left their posts all to go west to California, and strike it rich in gold. By 1849 one of Brannan had opened a number of stores, one of which was selling $150,000 worth of mining equipment per month.
The term usually is used to describe a situation whereby employees use their own preferred device to access business applications and to be used for business purposes. BYOD typically means that the employee also continues to use their existing consumer cellular contract. BYOD can deliver significant value in terms of employee satisfaction and productivity. Under the correct circumstances cost benefits can also be achieved. There are however significant challenges around support, risk management and funding.
Our advice is to sell
F
ast-forward 160 years and another hype is shaping the way that we all do business.
The trend of users bringing their preferred devices into the enterprise has given rise to a new governance model within businesses known as Bring Your Own Device or BYOD.
businesses the tools and “mine” the benefits hidden within BYOD
Ezwim provides technology and services which help companies facing these challenges to unlock the potential value which can be created with a successful managed mobility solution. Our advice to telecoms companies is to sell businesses the tools to “mine” the benefits hidden within BYOD. However identifying whether your customer requires a “pickaxe”, a “shovel” or both requires some significant customer interaction.
The first question the customer needs to answer is: ‘Why do I want BYOD?’. And answers typically are classified in three areas, 1), cost savings, 2), employee satisfaction, and 3), enterprise agility.
Ezwim Telecom Expense Management
www.comms-dealer.com
The answers to these questions will start to formulate the outcome of the next big decision: ‘What do I want my users to bring?’. In the current marketplace today, there are 5 prevailing 4-letter acronyms
answering this question: • Bring Your Own Device (BYOD) • Choose Your Own Device (CYOD) • Bring Your Own Subscription (BYOS)
• Bring Your Own IPhone (BYOI) • Ditch Your Corporate Blackberry (DYCB)
In addition, most large and international customers will need to answer another question: ‘What policy do I want to implement and where?’ There is an infinite number of answers to this question, including: a), the same everywhere to everyone, b), the same everywhere to some, or c), a variation of policies everywhere to everyone at various locations.
The final question is then: ‘How am I going to implement BYOD?’ When considering the answers to this question it is crucial to manage three main topics; Support, Spent and Security
Ezwim’s suite of telecom management products and services help customers engage directly with end-users through automated self-service workflows, manage business and private spend to the lowest levels of granularity using unparalleled (automated) policies, and provide behavioral analysis to identify security risks.
Are you interested in using these tools to your new or existing customers? Are you interested in discussing best practices in this area? If so please contact us at sales@
ezwim.com or contact us at +31 (0)20 893 2960. n
Watch-out for our forthcoming eCast containing a great incentive to partner with Ezwim in delivering BYOD management tools.
COMMS DEALER MAY 2012 49
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