Expert from overseas RESPONDING TO THE RFP
It takes a lot of hard work, if you are a service provider, to position yourself to participate in a bid process. Having this
opportunity, you want to make sure that you develop a proposal that results in a new customer. Here are five things to keep in mind has you participate in the process, which also includes the tour of the facility.
1. Read it carefully To many times, bidders will fail to read the requirements of the RFP. The prospect can tell you have not read the RFP, when you ask question that has already been answered within it. I can’t tell you the number of times deadlines are not met, because of failure to read the RFP. A good idea is to have more than one of your management team review the RFP and then meet to discuss.
The bigger picture
Ceris Burns, Managing Director, Ceris Burns International.
Ant and Dec; Holmes and Watson; Posh and Becks; cheese and pickle; gin and tonic. All of these are, in no particular order, examples of
perfect partnerships – and the same can also be said for words and pictures.
A striking image or a thought-provoking, entertaining piece of writing can, individually, create quite an impression. But if you put the two together, the sky’s the limit, especially when you are communicating with clients or new business prospects.
Facebook’s recent acquisition of photo sharing
22 | TOMORROW’S CLEANING | The future of our cleaning industry REGULAR
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app Instagram highlights the importance of images to our everyday lives. Thanks in no small part to advances in mobile phone technology, we are now snapping our friends, family and day- to-day activities more than ever before, and we are sharing the results via social media. Hence Instagram’s reported price tag of $1bn – not bad for a two year old company which, according to the press, is yet to make a profit!
When embarking on a communications campaign for your company, good digital photography is a must. Building up an ‘album’ of useful images is a sensible investment, because those images can be used in so many different ways. Press releases on new product launches or contract wins are more likely to catch the eye of an editor if they are accompanied by quality photos, and likewise an authoritative, educational article will be enhanced by the right pictures. In turn, these images can be used on your website,
If there are questions that you have do not hesitate to ask. Many organisations will usually require that all questions be submitted in writing, so that the response is sent to all participants.
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in brochures, as backdrops to exhibition stands – the possibilities are endless. And don’t forget your management team and staff. Good photos of them will again add an extra something to articles and news items – but no passport pics please! Invest in professional photography and think creatively, as well as conventional head and shoulders shots, images taken at interesting sites and different work locations will make your company stand out from the crowd.
Moving pictures also have their part to play. If you’ve got a new product, how about a training video uploaded to YouTube, or an interview with the MD about your new acquisition on your website? All these add interest to your company image and will create a buzz around your brand – so when you’re putting together your communication campaigns, don’t forget the bigger picture!
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