ESSY ESLAMIAN OPINION PIECE Using local knowledge
This principle works with his car park managers as well. Car park managers will know the local customers better than Eslamian. He encourages his managers to make decisions based on the local knowledge.
‘If my manager in Manchester says to me that we need to decrease prices and he can give me a valid reason, then I will say “Yes, make that change”.’
Being upfront with clients is at the heart of Eslamian’s philosophy, even though it has lost him a few contracts. ‘I will never over promise. If I say I will deliver you £80,000, then I will deliver that. If I deliver more, then a customer is not going to complain. The customer will complain if I have promised £100,000 and then fail to make that amount.’
Bucking the trend is something that Eslamian delights in. As parking operators are decreasing the number of on-site parking attendants, Total Car Parks are putting personnel in place. ‘If people see a yellow-jacketed attendant, they will feel safer using that car park. Even if our car parks cost a little more than a neighbouring car park, people will be prepared to pay more for security.’
Totally in control… Eslamian in his Ipswich offi ce
Giving to receive Eslamian is also happy to forfeit parking fees to attract motorists. ‘If there is a space in the car park, it is not full. I am happy to run promotions alongside local shops and businesses, where parking is free. In the long run it will raise awareness of the car park.’ Working with local businesses is all part of
Total Car Parks has facilities in Manchester and East Anglia
Total Car Park’s solutions. Eslamian works hard to foster good relations with local businesses and charity organisations. Again, his ability to make on-the-spot decisions means that these relationships can develop without red tape slowing the process. ‘If someone asks me for 100 car park spaces for an event, I will help if I can. If I only have 20 spaces, they can choose if they want to take up the offer. ‘If a promotion or event will help attract customers to use the car park, then that is a worthwhile investment.’ The next step for Total Car Parks’ development is the launch of a new website. This should be completed in the next month and it is being developed to be as interactive as possible. Eslamian is determined that the new website will make the motorists’ journey as easy as possible – ‘it’s all good customer service.’
CWT Compact Pay and Display Machine
Standard Features Cale WebOffice
Full Alphanumeric
VRM based Second Purchase Restriction High Resolution Graphic Capable Printer Exportable Data for ANPR Applications EMV Certified Credit Card Solution Multi Screen Large Graphic Display On-line Permit Solution
Optional Items Electronic Locks Seimic Alarm
Audio Message Function
Cale BriParc Ltd
Unit C1 & C2 Cannon Park, Transfesa Road, Paddock Wood, Kent, TN12 6UF 01892 839 489, 01892 836 737,
sales@calebriparc.co.uk,
www.calebriparc.co.uk
www.britishparking.co.uk
APRIL 2012
21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66