MR360° Exclusive
NOT JUST SAILING: Tere is a wide variety of activities at each venue. Photo by Gareth Cooke / SubZero Images
Unparalleled impacts Te overall effect of hosting a stage of the tour is therefore
to bring the venue to the forefront of global exposure, enhance tourist arrivals and spur local businesses to deliver an unparalleled economic impact. However, there are also many additional ways in which
Photo by Gareth Cooke / SubZero Images
venues can reap benefits. It’s an ideal springboard for revitalising a city’s waterfront. A new venue in Holland, for instance, has a waterfront reclaimed from the sea that they want to become a centre of marine excellence. Tey see Alpari World Match Racing Tour as a global networking opportunity that will give access to top professionals and decision makers in this industry around the world. By contrast, a city in the Middle East has a greater focus
on creating an integrated international sailing event that will directly link local communities with the highest echelons of international sport. Te Tour’s Argo Group Gold Cup in Bermuda already has a model for this: the Junior Gold Cup
is organised locally, with 30 top Optimist sailors from around the world invited to take part alongside 15 top local sailors. Racing is held at the same time as the AWMRT event, on a separate course close to the main racecourse. Tis has become a very high level event for which young Optimist sailors from around the world try very hard to qualify for.
For advertising rates and our editorial calendar, please send us an email at
info@matchrace.com
Photo by Chris Davies / Alpari World Match Racing Tour MATCH RACING 360° | page 37 | March 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44