MR360° Exclusive Photo by Gareth Cooke / Monsoon Cup Cashing in With negotiations for six exciting by RUPERT HOLMES


new venues for the Alpari World Match Racing Tour at an advanced stage, Match Racing 360° catches up with Terry Newby from Regatta International who is managing the venue acquisition process.


He says there are five key elements that together produce


clearly tangible benefits to host city venues: captivating live TV coverage that’s made possible by radical new boat designs, unique networking opportunities, unprecedented prize money and the skill of the world’s best sailors pitched against each other in one-on-one combat.


Massive TV coverage Te extensive worldwide TV coverage reaches a growing


audience through the Alpari World Match Racing’s extensive distribution networks. “Te key element in this is the spectacle that will keep viewers engaged,” says Newby. “High speed collisions are part of the ruthless one-on-one combative nature of match racing, which makes captivating TV. Te fantastic new boats that are proposed will make the TV really come alive – they are the future of the Tour.” Te live broadcasts use of multiple cameras on and off the


water and on competing boats, as well as heart-rate monitors and microphones on each of the crew. Tis enables the coverage to zoom to the hottest action, including the inevitable and numerous high-speed crosses and collisions as the teams vie for the best tactical position. In addition to the TV coverage, events take place in


stadium settings that maximise viewing potential for spectators and create a fabulous showcase for host cities and other stakeholders. It’s also a wonderful hospitality experience for local businesses to network within the context of a worldclass sporting event. Sailing brings alive the waterfront like nothing else and the Alpari World Match Racing Tour is right there in front of you. Prize money – is another element driving the excitement of


fans as sailors win or lose on teamwork, skill and strategy. Tis is the highest ever offered in the sport of sailing so it attracts


MAN WITH THE PLAN: Newby is managing the venue acquisition process. Photos by Chris Davies / Alpari World Match Racing Tour


the world’s very best sailors, making for incredibly exciting action especially on the final race day when a very large sum of money is at stake.


MATCH RACING 360° | page 36 | March 2012


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