OFF THE RECORD ALL SHOOK UP?
Elvis may have opened the show, but the real stars at the 2009 MCV Awards were the attendees, although you might not think it from some of these pictures. The likes of Gian Luzio, Richard Stickler and James Honeywell may have been on their best behaviour, but that didn’t stop David Yarnton and Martyn Gibbs from having a good muck around (below). Meanwhile, some Ghostbusters were snapped with Microsoft’s Andy Irving (right).
PEOPLE & INDUSTRY: 2009 WINNERS
UK DEVELOPMENT TEAM ROCKSTAR NORTH
DISTRIBUTION TEAM CENTRESOFT
PUBLISHER ACTIVISION
SALES TEAM SEGA
MCV RETAIL ADVISORY BOARD SPECIAL RECOGNITION AWARD
Nintendo UK sales director Andy Yates was chosen by MCV’s Retail Advisory Board for outstanding contribution to the games industry in 2009. “It’s such a humbling experience,” he said. “I’ve seen people, consoles and retailers come and go, but what hasn’t changed is my love for Nintendo, and my respect and passion for the industry. Those of you who know me will know how proud I am to be standing on stage tonight.”
GRAND PRIX: 2009 WINNER
EA Sports scooped the top honour at the 2009 MCV Awards. EA Sports boss Peter Moore – who would later become COO – picked up the award.
“This is a fabulous event, and I wish we had something like this in the US. I really want to thank everyone from our console partners at Sony, Nintendo and Microsoft, and obviously our retail partners. On behalf of everyone at EA Sports, thank you very much.”
www.mcvuk.com
SALES TRIUMPH FALLOUT 3 (BETHESDA)
Andy Yates, Nintendo MCV AWARDS 2012: BOOK NOW
This year’s MCV Industry Excellence Awards ceremony takes place on Thursday, April 19th at the Lancaster London Hotel. Over 600 games industry execs attend this prestigious event. Guests are advised to purchase tickets or tables early, as this event is always a sell- out. For 2012, single-band pricing has been introduced to make the event more accessible. It is £2,599 + VAT for a table and £275 + VAT for a single seat. A wide range of sponsorship opportunities are also available. Sponsors include Nintendo,
ShopTo.net, Green Man Gaming, OPM and NCsoft.
FOR MORE DETAILS, CONTACT:
Jennie.Lane@
intentmedia.co.uk 01992 535646
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3 MCV534_final 21/4/09 13:51 Page 1
THE MARKET FOR COMPUTER AND VIDEO GAMES
04Winning Formula Codemasters details the formats and dates for its hotly tipped new F1 title
International Media Partner
05 THQ thinks Big The publisher plans to release a new chart-topping Wii minigame collection
13 Credit where it’s due Xbox’s David Gosen discusses mainstream views of the industry
Issue 534 Friday April 24 2009 £3.25
16 Para trooper Hollywood studio reveals the full strategy for its new games division
21 Majesco marches in Jason Dutton explains why Majesco has started to go direct in Europe
31 Reeves’ greatest hits With SCEE’s David Reeves retiring, we collate some of his best soundbytes
EVERY BUYER EVERY BRANCH EVERY INDIE EVERY WEEK INCORPORATING UK trade applauds very best
Another good night for Nintendo, but MCV Awards also picks out success for GAME, Centresoft, Bethesda, Sega, Activision Blizzard,
Play.com, Rockstar and Sony Grand Prix goes to EA Sports after mammoth year
by Stuart Dinsey
THE £4 billion UK games industry applauded its best performers last night. Over 600 retailers, media,
publishers, developers, analysts and distributors jammed into The Brewery in London to see over 40 different companies fight it out for the ultimate recognition from customers, rivals and partners. Nintendo was once again
the biggest winner on the night, picking up four awards, but EA Sports won the super prestigious Grand Prix.
“ Other retail winners
included HMV Gamerbase (Retail Innovation), Mike Barnes and Pearl Robinson (Store Managers of the Year) and Gamestation Birmingham New Street (Star Store). EA Sports global president
Peter Moore flew to London specifically for the MCV Awards and to collect the Grand Prix. EA Sports hasn’t just wowed
the industry in the past 12 months with the outstanding success of FIFA 09 – it has created hit after hit for retail during the label’s 16 years.
These awards once again celebrated the hard work that makes the UK such a vibrant and creative market. Peter Moore, EA Sports
There were also highly
impressive wins for Sega (Sales Team of the Year), Activision Blizzard (Publisher of the Year) and Bethesda (Sales Triumph). Nintendo won PR Team,
Marketing Team and Game Campaign (for Wii Fit), whilst long-serving UK sales director Andy Yates was presented with the MCV Retail Advisory Board Special Recognition award. Rockstar North won UK
Development Team, Sony’s LittleBigPlanet picked up New Games Brand and Microsoft’s New Xbox Live Experience won Marketing Innovation. Centresoft won Distribution
Team for the fourth time in seven years, whilst GAME was awarded High Street Retailer and
Play.Com won Online Retailer.
RETAIL PR & MARKETING PEOPLE & INDUSTRY
Star Store: Gamestation: Birmingham New Street
PR Team: Nintendo
UK Development Team: Rockstar North
Retail Innovation: HMV Gamerbase
Games Campaign: Wii Fit
Distribution Team: Centresoft
“These trade awards once
again celebrated the hard work and creativity that makes the UK such a successful, vibrant and competitive marketplace,” commented Moore. “To win the MCV Grand
”
Prix is very special. It is a tremendously prestigious trade award that vindicates the effort we have put into EA Sports over the past year and many years prior to that. “This is one for our team all
over the world. We are very proud indeed.” A Judging Panel of 87 senior
industry executives from across the entire market chose the winners from a set of Finalists per category. A full list of judges is published under this week’s comment on page 4.
Store Manager:
Mike Barnes & Pearl Robinson (GAME Oxford Street)
New Games Brand: LittleBigPlanet
Sales Triumph: Fallout 3 - Bethesda
Online Retailer:
Play.com
Marketing Team: Nintendo
Sales Team: Sega
High Street Retailer: GAME
SPECIAL AWARDS
GRAND PRIX: EA Sports
SPECIAL RECOGNITION:
Andy Yates (Nintendo)
PERSONNEL 38 RETAIL BIZ 41 NEW RELEASES 49 HIGH STREET 50 CHARTS 52
Marketing Innovation: New Xbox Live Experience
Games Publisher: Activision Blizzard
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