EA kicks off a marketing campaign for its football spin- off reboot fronted by Barcelona star Lionel Messi
[INFO] Released:
Out today (Friday, March 16th)
Formats: 360, PS3
Publisher: EA
Developer: EA Canada
Distributor: CentreSoft
Contact: 0121 625 3388 ONLINE
A series of FIFA Streetads are appearing on various games websites, while EA has also been promoting the title via its Facebook and Twitter pages. The former has over 8m followers worldwide. EA has also produced a string of in-game videos outlining the title’s features which have already generated millions of views on YouTube between them.
TV
EA’s produced a minute-long TV ad for FIFA Streetfeaturing a selection of virtual players such as Wayne Rooney, Lionel Messi and Kaka. This has already received hundreds of thousands of views online and will air on a host of TV channels around the game’s release. The ad blends in- game graphics with live action shots.
OUTDOOR
A football stadium tour will see the game shown off various Premier League clubs including Arsenal and Chelsea. Spectators can try out FIFA Streetat an EA Sports Dugout area before kick off and play against friends and other fans. Even the football players themselves had a chance to play the game.
OTHER
FIFA Streethas been tapping into FIFA 12’s enormous userbase to help promote the game ahead of release, with ads appearing on in-game advertising hoardings and in the menus. Also, FC Barcelona ace Lionel Messi is the cover star for FIFA Street, after he moved away from Pro Evolution Soccerto front the FIFA franchise. EA also released a demo.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic 94
Mass Effect 3 Xbox 360 EA
PRESS CLIPPINGS: MASS EFFECT 3
Don’t have time to read hundreds of reviews for EA’s latest space RPG? We pick the choice media quotes for you
MASS EFFECT 3 is the newest release from BioWare and the final part in the space shooter RPG trilogy.
Although it currently hasn’t matched Mass Effect 2’s high 95 average Metacritic score, it’s still scored phenomenally well with an average of 92. Players can import their
own Commander Shepard into the game and make “galaxy-defining” decisions. “The end result is a game that is customised not just around your preferences but your own sense of morality and even sexuality.”1
12 March 16th 2012
The story itself “isn’t just incredible by game standards: it puts most movies to shame. You’ll care more about Liara than Princess Leia.”2 “There’s also a co-operative mode – something all Mass players, surely, have craved.”3 However, some say BioWare has focused more on shooting in Mass Effect 3.
“Add in a few too many instances where you’re asked to fire from a mounted turret, and it’s hard not to come away with the sense you’re playing a second-rate Gears of War.”4 But although “its flaws are apparent, when Mass Effect 3 is good, it’s excellent. In short, it does its forebears and concept proud, and for that alone we as an industry should be extremely grateful.”5
1 David Jenkins, Metro 2 Phil Iwaniuk, OPM 3 Steve Boxer, The Guardian 4 Mr Writer, Edge 4 Copy Machine 101, GamesTM
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Street Fighter X Tekken PS3
Capcom LOOK WHO’S TALKING
“We might lose 20,000 copies of Mass Effect 3 in the UK for the consumer that can’t figure out another store to go to, but that would surprise me. [Our retail partners] are great for us. If one goes away, the other guys pick up the slack. I really don’t see it as anything other than a very temporary dislocation.”
EA CEO John Riccitiello at a Wedbush Morgan investors event on the issue of Mass Effect 3 not being stocked in GAME