COMPLETE CONTROL The game comes bundled with a special stand that holds the 3DS at an angle above a flat surface. It is also compatible with the Circle Pad Pro accessory, offering an alternate control scheme for left-handed players. This lets them hold the stylus in their left hand and use the Circle Pad with their right hand.
Publisher: Nintendo
Developer: Project Sora
Distributor: Open
Contact: 01753 483700
PRINT/ONLINE MARKETING A month-long campaign will see ads appear in specialist games magazines and on websites, in a bid to drive pre- orders. These will target both core gamers and children. More print ads will appear in publications over the two-week Easter holiday, supported by further activity on Twitter, Facebook and YouTube.
AR CARD CRAZE
The press will help to drive awareness of Kid Icarusthroughout the year via a series of Augmented Reality cards. These collectible cards can be scanned by the 3DS’ camera and an animated game character will appear on-screen, allowing players to battle each other when two cards face-off. Six cards come with the game.
TV ADVERTISING
A series of TV ads will target children for two weeks during the game’s release period. This will run on channels such as CITV, Cartoon Network and Disney XD. A second wave of TV ads will hit the small screen over the Easter holiday period.