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MCV speaks to Fluid Design creative director James Glover about the creative agency’s work in games
What service does Fluid Design provide?
Fluid is a full service agency which has been working within the entertainment space for over 17 years. Fluid specialises in creative brand solutions, implemented across all media. These services include design, branding, advertising, packaging and POS, as well as augmented reality, web, online and digital services, too.
Fluid has also just introduced
a marketing department with the appointment of gaming and entertainment veteran Lucinda Digweed as head of PR and marketing. This allows us to
Our PS Move media kit mixed traditional packaging with new AR technology.
“ James Glover, Fluid Design
provide our clients with bespoke marketing solutions, and it ensures all projects are underpinned with a strategic marketing framework.
What’s been your biggest challenges to date? The media landscape is changing at incredible speed, but these new technologies provide us with amazing opportunities to produce innovative work. We’re constantly helping our clients explore unique ways to use these new media to create eye- catching ways of delivering their
campaigns. The Playstation Move media kit we recently produced, using ground breaking augmented reality, is a good example of using traditional packaging mixed with new technology. This had fantastic feedback from the client as well as the press.
What’s been your key achievements over the past 12 months or so? We’ve gained new clients such as Universal, Sony Music, Turner Entertainment and Nickelodeon. As well as delivering branding campaigns for titles such as Dirt 3, Total War: Shogun 2, Batman: Arkham City, Rageand Sonic Generations, we’ve worked on Xbox Live special editions and an augmented reality piece for PlayStation Move.
What is your five-year business plan? Simple – to keep delivering exceptional creative to the entertainment industry, whatever the platform. We pride ourselves on constantly exceeding client expectations.