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NEWS: DIGEST


BRANDMAP FINAL FANTASY


45% 21% 33% 14% 27% 14% 23% 16% 23% 17% 16% 10% 13% 20%


9% 9%


9% 16%


6% 6%


Final Fantasy Average Game


FINAL FANTASY XIII-2 is this week’s No.1, but what makes the series so successful? GameVision asked 6,737 gamers about Final Fantasy. 1,076 had played an entry in the series during the last six months; 354 of these told us about their experience in more detail.


GameVision asked players


of Final Fantasywhat they enjoy most about the game. Unsurprisingly, the idea of ‘involvement in the story’ is seen by close to half (45 per cent) of players as being a key motivation.


Other popular motivations include to ‘explore and


65 per cent of Final Fantasy fans are males, and half of all players are under the age of 19


Final Fantasyis Square Enix’s longest-running and most successful brand. So who is playing?


65 per cent of gamers


playing Final Fantasy are males (those aged 15 to 19 account for 20 per cent of all players). In total, half of all Final Fantasyplayers are under the age of 19. PlayStation platforms remain the popular choice for Final Fantasy; however there is good coverage of players of the brand across all devices.


Copyright ©


GameVision Europe Ltd 2012


Final Fantasy has a strong play rate in Italy, with an 18 per cent rate compared to the 13 per cent play rate for Europe as a whole.


discover’ (33 per cent) and to ‘be a hero’ (27 per cent), which both score higher than the average game. Conversely, players are much less interested in ‘short play periods’ (13 per cent) and a game that will ‘make me laugh’ (nine per cent). This shows Final Fantasygamers playing want an in-depth experience. To learn more about


the Final Fantasy brand – such as how many players have downloaded additional DLC and what other games they play – please visit the MCV Reports website and purchase the brand map. www.mcvuk.com/reports


DOWNLOAD CHARTS Correct as of: February 6th


(P) DENOTES PRE-ORDERS


STEAM 1


1.WARHAMMER 40,000: SPACE MARINE ..................THQ


2. Kingdoms of Amalur: Reckoning (P)......EA 3. The Elder Scrolls V: Skyrim ............Bethesda 4. Dawn of War II Complete ............................THQ 5. Dawn of War II Retribution........................THQ 6. Call of Duty: Modern Warfare 3 Activision 7. The Darkness II (P)… ..........................2K Games 8. Jagged Alliance: BIA (P) ........................Kalypso 9. Dawn of War II: DLC Bundle......................THQ 10. Anno 2070..........................................................Ubisoft


TOP PAID IPHONE APPS 1


WHATSAPP MESSENGER ..................................WhatsApp Inc


2. NFL Flick Quarterback ............................Full Fat 3. iSpy Cameras........................................................SKIM 4. The Night Sky ......................................iCandi Apps 5. Angry Birds ..................................ClickGamer.com 6. Evi..........................................................True Knowledge 7. Keep Calm and Carry On....Back Bay Bytes 8. Fruit Ninja ..................................Halfbrick Studios 9. Stickman Cliff Diving..............Heiko Hufnagel 10. Hatchi ..................................................Portable Pixels


TOP PAID IPAD APPS 1


INSPIRE PRO – PAINT, DRAW & SKETCH ..KiwiPixel


2. Paper Monsters........Crescent Moon Games 3. The Night Sky ......................................iCandi Apps 4. Monopoly for iPad ................................................ EA 5. NFL Flick Quarterback HD....................Full Fat 6. Pages..........................................................................Apple 7. Catchphrase for iPad ................Deluxe Digital 8. FIFA 12 by EA Sports for iPad......................EA 9. Tiger Woods PGA Tour 12 for iPad..........EA 10. Angry Birds Seasons HD............................Rovio


Involvement in story


Explore and discover Be a hero


Fantasy life Mental challenge


Character development Short play periods Take my time


Makes me laugh Suspense and tension


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